This is something we all know is true, and something that everyone believes. But, Mailchimp has actually published numbers demonstrating just how bad old lists are. Stats for the “Inactives” list (241,832 recipients): Spam Complaints: 43 Open Rate: 6% Click Rate: 2.4% (and 7,688 total clicks) Unsubscribes: 264 Bounces: 6,878 (2.8%) Stats for the “Actives” list (69,642 recipients): Spam...
People are reporting delivery delays into Yahoo over the last day or so. Yahoo is having some general connectivity problems and are working to correct the issue.
Changes to the AOL report card were announced today on the AOL Postmaster blog. The new Report Cards will be sent to domains generating in excess of 0.3% inbox complaints. While 0.1% is still the target for a bulk mailer, we do not feel it is necessary to alert mailers of a potential problem until they have reached 0.3%. In addition to this change, we will no longer be providing the specific...
I tell my clients that they should comply with CAN SPAM (physical postal address and unsubscribe option) even if the mail they are sending is technically exempt. The bar for legality is so low, there is no reason not to. Sure, there is a lot of spam out there that does not comply with CAN SPAM. Everything you see from botnets and proxies is in violation, although many of those mails do actually...
One important aspect of getting good delivery is to look like legitimate email. A big part of that is to not do what spammers do. More specifically, do not do the things that ISPs trigger on when identifying spammers. There are a lot of these “tricks” and “delivery techniques” used by spammers. They may seem like tiny things, but these are things that any legitimate mailer...
ReturnPath announced today that the BlueTie FBL is live. You can signup for the new FBL at .
I tend to avoid online sites that require you to register and provide information including email addresses. In my experiences companies cannot resist sending email and my email load is extremely heavy and I want less email, not more. Sometimes, though, what I need to do requires an online registration and giving an email address to a company I would really prefer not to have it. Recently, I had...
There has been a very long, ongoing discussion on one of my mailing lists about whether or not feedback loops are a net good or a net harm. I believe, overall, they are a net good, but there are people who believe they are not. The biggest objection is that the lawyer mandated redaction of the To: address combined with the fact that some users use the “this is spam” button to delete...
Last week a major player in the botnet arena was taken offline when they were shutdown by their upstream provider. With the demise of McColo, there has been a 30 – 50% drop in the amount of spam as measured by any number of different techniques. The CBL team has posted an article about their view of the McColo disconnection, which includes links to press articles about the shutdown...
I recently received an email from someone I do not know. This email was welcoming me to the friends and family beta of a new website. This email got under my skin a bit and it has been one of those weeks and so I decided to reply to the email. “Whomever sold you this email address lied to you,” says I. I did not point out all the reasons I know this, including the two @home.com...
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