TWSD: lie about the source of address

A few months ago I got email from Staff of Norman Rockwell Museum of Vermont, to an addresses scraped off one of my websites. At the bottom it says:

You are receiving this email because you have ordered from us, or emailed us in the past. We take your privacy seriously,and promise never to give your personal information to any other company.

Most people probably wouldn’t know that for the lie it is, as they don’t have special addresses on their websites. But in this case, I know it is a lie. I know I have never ordered from the Norman Rockwell Museum of Vermont. I know that laura-web is an address up on a website. It’s not used to send mail. It’s not used to purchase anything.
“You opted in to receive mail” is one of the oldest spammer lies out there. I always discourage clients from using wording like this. If the client doesn’t have enough information to fill in the blanks “you ordered from us in October” or “you signed up in June” then there isn’t really any reason to add it in. If the user doesn’t remember ordering from them, then they’re going to look like a spammer.

Office cat says
Now you know…

Related Posts

FBox: The sky isn't falling

Having listened to the Facebook announcement this morning, I am even more convinced that emailpocalypse isn’t happening.
Look, despite the fact that companies like Blue Sky Factory think that this means marketers are NEVER EVER going see the inside of an inbox again this isn’t the end of email marketing.
Yes, Facebook email is a messaging platform that marketers are not going to have direct, unlimited and unfettered access to. I have no problem with this. Unfettered access to a messaging platform has been abused by marketers long enough, that I heartily approve of a platform that gives real control back to the recipient.
With that being said, there are a couple blindingly obvious ways to avoid having to give users control of their own inbox.

Read More

The hard sell works

Ken Magill, dad extraordinaire, describes how he went above and beyond the call to get his son a DVD while battling hard sell marketing techniques.

Read More

Just stop spamming!

Al posted a clip from the Jim Carrey movie Liar Liar on SpamResource (slightly NSFW) that resonated with me this week.
If you meet me on the street and ask me what my job is I’ll tell you that I work with companies who send bulk email to make sure that they’re not sending spam. I do this by educating clients into good practices and teaching them how to send mail people want to receive. What this statement doesn’t tell people is that usually clients find me because they have been suspended by their ISP for spamming or blocked by some receiver.
Clients who find me because they can’t send mail usually hire me to solve their immediate problem. And I do give the the best advice I can to resolve their problem. But fixing today’s problem isn’t enough, you also need to fix the processes that caused the problem. To me, a critical part of my job is to set clients up for long term success by creating procedures that will get them delisted and keep them from being relisted in the future.
Sometimes, though, I have those moments Al is talking about. When clients don’t actually want to fix their problems, they just want to argue. They want to argue about the definition of spam. They want to argue about permission. They want to argue about how awful their ISPs are for suspending their account. They want to argue about CAN SPAM. They want to argue about free speech. They are angry and they want to fight.
My role is to listen to them, then guide them down a constructive path. I do turn out to be the sounding board for a lot of customers, sometimes they just need to know someone is listening to them. Once they get it all out we can move on into solving the problem.
But, boy, are there the occasional conversations where I just want to scream, “JUST STOP SPAMMING!”

Read More