BLOG

Author: laura

Techdirt lawsuit settled

Back in 2017 Techdirt wrote a series of articles about Shiva Ayyadura. Shiva claims he invented email. (narrator voice: he didn’t). I wrote about the lawsuit when it was dismissed on First Amendment grounds. The parties cross appealed, and have been in settlement talks for 18 months. According to Techdirt, the non-monetary settlement they agreed […]

No Comments

What’s up with gmail?

Increasingly over the last few months I’ve been seeing questions from folks struggling with reputation at Gmail and inbox delivery. It seems like everything exploded in the beginning for 2019 and everything changed. I’ve been avoiding blaming it all on TensorFlow, but maybe the addition of the new ML engine really did fundamentally change how […]

10 Comments

Rethinking public blocklists

Recently, a significant majority of discussions of email delivery problems mention that neither the IPs or domains in use are on any of the public blocklists. I was thinking about this recently and realised that, sometime in the past, I stopped using blocklists as a source of useful information about reputation. I’m not even sure […]

1 Comment

Congratulations Return Path

Return Path acquired by Validity

No Comments

ESPs and deliverability

There’s an ongoing discussion, one I normally avoid, regarding how much impact an ESP has on deliverability. Overall, my opinion is that as long as you have a half way decent ESP they have no impact on deliverability. Then I started writing an email and realised that my thoughts are more complex than that. Here […]

2 Comments

CRTC fines individual for company violations under CASL

The Commission finds that nCrowd, Inc. committed one violation of paragraph 6(1)(a) and one violation of paragraph 6(2)(c) of Canada’s Anti-Spam Legislation (the Act) in relation to commercial electronic messages sent to recipients in Canada. The Commission also finds that Brian Conley is liable, under section 31 of the Act, for those violations. Accordingly, the […]

No Comments

Spamtraps are overblown… by senders

One of the fascinating parts of my job is seeing how different groups in email have radically disparate points of view. A current example is how much value senders put on spamtraps compared to ISPs and filtering companies. I understand why this is. In all too many cases, when a sender asks why they’re mail […]

2 Comments

When marketing automation goes bad

Friday I attempted to make a purchase online. I go through the selection and checkout process … up through the payment choices. When I pick pay by credit card I get an error message that says “credit card expiration date wrong.” All very strange because I’ve not put in a credit card number or expiration […]

No Comments

Question of the day

Is 10,000 emails sent a few times a week a high enough volume to improve a Gmail reputation?

No Comments

Gmail suddenly puts mail in the bulk folder

One of the delivery challenges that regularly comes up in various delivery discussion spaces is the “Gmail suddenly put my mail in spam.” From my perspective, there is rarely a “suddenly” about Gmail’s decision making process. As I was answering one of these questions I had a number of thoughts. I’ll share them here on […]

5 Comments