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Word to the Wise
We make email better.
We make email better.
Word to the Wise helps email marketers create more effective email messages, programs and infrastructures. We advise you how to skilfully navigate the constant business, technology, and policy challenges so your messages reach your customers.
We can help you with your email strategy, deliverability challenges and many other email issues.
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Recent Articles
Deliverability Summit Amsterdam
We’ll be speaking at the Deliverability Summit in Amsterdam on April 24th and 25th.
Read MoreGoogle and Alignment Update
Earlier this month, I published a post about some changes with how Google is displaying information related to authentication in their “View Original” page. There’s one condition I apparently didn’t report and it brought up a question earlier today.
Read MoreWhat Spamtraps Tell Us
Many blocklists use spamtraps to detect poor sending practices and will cite spamtrap hits as the reason for the blocks. Senders legitimately fear spamtraps showing up on their lists because of this. If spamtraps weren’t used by blocklists no one would really care about them. They’re just another kind of bad address.
Read MoreDo spamtraps exist?
One of the folks on the Email Geeks slack asked me a question last week that I thought was really insightful and has a somewhat nuanced answer.
Read MoreGoogle, Alignment and DMARC
Google has been making a number of changes to their systems over the last few weeks. Folks are seeing a lot of changes in Google postmaster tools and they’re seeing changes in how Google is displaying headers in the “show original” tab.
Read MoreSetting up a smarthost
We run most of our own network services – inbound and outbound email, DNS and web presence. We run separate services for inbound and outbound email to give us more flexibility in how we set things up.
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