Don’t just take our word for it - hear from some of our satisfied clients.
Word to the Wise
We make email better.
We make email better.
Word to the Wise helps email marketers create more effective email messages, programs and infrastructures. We advise you how to skilfully navigate the constant business, technology, and policy challenges so your messages reach your customers.
We can help you with your email strategy, deliverability challenges and many other email issues.
What others say
Recent Articles
About that cold email
Over the years I’ve made the decision to stop working with certain types of senders. Most recently it’s been the decision to not work with companies sending cold email. I even wrote a blog post back in 2018 about my frustration with clients who were upset their cold email was going to the spam folder. That was the beginning of the end for cold emailers as clients. I did continue to try and work with those senders, but they were incredibly frustrating engagements. I’d offer all my best practices, even try and work out how they could continue to use their purchased lists. They simply didn’t listen, they just didn’t want to hear that deliverability isn’t just about numbers and they couldn’t metric their way into the inbox. What they really wanted was me to tell them the One Weird Trick that would get their mail into the inbox.
Read MoreYou can't DKIM sign a cabbage

The DKIM specification and implementations of DKIM signing and validation code make some unstated assumptions about the environment they’re running in.
Read MoreThe Challenges of B2B deliverability
Tomorrow Laura will be giving a webinar as part of the MarketingProfs Summer series. She’ll be speaking specifically about Rising to the Challenge of B2B Deliverability. This talk discusses the fundamental differences between business and consumer mailboxes and how we can’t just apply consumer mailbox deliverability advice to a business environment.
Read MoreSWAKS on macOS
SWAKS is my favorite SMTP debugging tool.
A new SMTP server I’m building loses pipelining synchronization when connecting via TLS, and I’m sure the bug will be simple to spot if I can send some test messages in to it and watch the sequence of commands. SWAKS is perfect for that.
Read MoreDeliverability Summit Amsterdam
We’ll be speaking at the Deliverability Summit in Amsterdam on April 24th and 25th.
Read MoreGoogle and Alignment Update
Earlier this month, I published a post about some changes with how Google is displaying information related to authentication in their “View Original” page. There’s one condition I apparently didn’t report and it brought up a question earlier today.
Read More