Word to the Wise
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Getting it Right in the Inbox

Deliverability, program management, and effective email systems management are among the biggest challenges for email program administrators. Word to the Wise offers custom guidance and support to address your specific needs.

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Yes, Virginia, there is list churn

Yesterday I talked about how data collection, management, and maintenance play a crucial role in deliverability.  I mentioned, briefly, the idea that bad data can accumulate on a list that...

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