Archive2007

SenderScore update

Matt has posted a bit more about the SenderScore Blacklist, following up on my post about the changes at Comcast. George Bilbrey, VP and General Manager, for Return Path followed up with him to explain a bit more about the blacklist. George says: The blacklist is based on more than the summary Sender Score on average, IPs on the blacklist have a score much, much less than 70. There is not a...

Success!

A few weeks back I posted about changes a client of mine was making in order to improve their IP reputation and their delivery. They are now getting inbox delivery at the major ISPs.  Their actions are up and  they are seeing great results. They did not implement all of my specific suggestions. Instead, they took the underlying advice, and modified it to fit their needs. They took my advice to...

Changes at Comcast

I can usually tell when one of the ISPs makes some change to their incoming spam filtering just by my call volume. The past few weeks the ISP in most of my calls has been Comcast. And, what do you know, they have made changes to how they are filtering email. According to their bounce message, Comcast is using ReturnPath’s proprietary SenderScore product to filter mail. Reports on thresholds...

Best practices and ISPs

A couple articles came out today talking about ISP requirements and how to find them.
EmailInsider talks about ISP best practices and how merely complying with CAN-SPAM is not enough to get good delivery at the ISPs.
Meanwhile, over at ClickZ, Stefan talks about what the ISPs want from you and how to find the information online.

Email standards at the email client

The Email Standards Project launched last week. This group is looking to lobby and encourage companies to make their email clients comply with HTML display standards. They are also identifying how different clients display email with HTML. Check out their website, and see what they’re doing. I do apologize for the light blogging recently. I have a couple big deadlines on my plate. I hope to...

Why does everyone tell you to avoid .biz in your emails?

… or Why do spam filters sometimes have some very strange ideas? It’s been dogma for a long time that if you’re doing email marketing you should avoid using a .biz domain in your mails. Even if your main website was in .biz, you should use something different in your messages, perhaps a website you buy solely for use in email that redirects to your real .biz website. Last year I...

Useful websites

I’ve been working on a document discussing laws relevant to email delivery and have found some useful websites about laws in different countries. US Laws from the FTC website. European Union Laws from the European Law site. Two documents on United Kingdom Law from the Information Commissioner’s Office and the Data Protection Laws Canadian Laws from the Industry Canada website...

News and articles

Things have been insanely busy the last few days so blogging has been light. I do have links to a few news articles though. ClickZ has a report on the benefits they saw when switching to a professional email service provider. ReturnPath talks about changes to the email landscape as we enter the holiday shopping season. Terry Zink talks about how he measures the effectiveness of filters. A...

When to send mail

I had a call with a potential client recently asking me what was the best day to send mail. It’s a question that I did not have a good answer to. Email Insider does have an answer to that question: there is no one day to mail to get the best response. Even if there were one universal best day to send email, it wouldn’t make sense to send your email the same day as everyone else. In the...

Blogroll

I added a few blogs to my blogroll today. Terry Zink works at Microsoft handling spam blocking issues for one of their platforms. His posts offer insight into how recipient administrators view spam filtering. He has a long, information dense series of posts on email authentication. E-mail, tech policy, and more is written by John Levine, a general expert on almost everything internet, especially...

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