It really can be your email
Yesterday I wrote about activist groups getting blocked at major ISPs and how the ISPs don’t block mail because they don’t like the political viewpoints in email. This morning Mark Brownlow has a post up about delivery in general and the cause of many delivery problems.
Human nature is to search for a scapegoat when delivery rates crumble. Much ire is thrown at two suspected culprits…the ISP, webmail service or blacklist behind the email block, or the email services sending out the emails for you.
These scapegoats may be convenient, but are rarely the real source of the problem. The main reasons email gets blocked are all to do with the emailer’s own practices.
Mailers with blocking problems should look to their own practices before blaming others.