MAAWG: Sender Best Practices

The MAAWG Sender Subcommittee has published a Sender Best Current Practices document.
This document details what the current best practices in the sending industry are. Summarized the document says:

  • Senders must get clear and conspicuous consent from recipients. In other words, recipients should know what they are signing up for and what kind of mail they should expect.
  • Senders must provide unsubscription options that make it easy for recipients to get off mailing lists.
  • Senders should adhere to recipient ISP policies
  • Senders should authenticate email
  • Senders must be accountable for the email they send
  • Senders must handle bounces and stop sending email to accounts that no longer exist
Busy Busy.
Tools for monitoring email

Related Posts

Busy Busy.

Getting ready to head to MAAWG next week. We leave for the plane in a couple hours. I expect there will be some interesting information coming out of the talks and sessions and will be sharing some of the more interesting bits throughout the week.
Also, Steve has written a new tool to visualize blacklists. He’s put up a beta version. It still has a few bugs and missing features, but there are already some interesting patterns in XBL data with it.
The demo installation only displays XBL data (rather than letting you overlay multiple datasets) and is missing search and bookmarking, amongst other things. Enough disclaimers yet?

Read More

It really can be your email

Yesterday I wrote about activist groups getting blocked at major ISPs and how the ISPs don’t block mail because they don’t like the political viewpoints in email. This morning Mark Brownlow has a post up about delivery in general and the cause of many delivery problems.

Read More

Marketing and Delivery blogs

Mark Brownlow links to a number of marketing and delivery blogs over at his website. Different perspectives and different thoughts will give you the tools to create the best email marketing campaign for your business.

Read More