New VP at Goodmail
Charles Stiles, who managed the postmaster team at AOL and was laid off 2 weeks ago, is the new VP of Worldwide Business Development at Goodmail.
Ken Magill mentioned the possibility of Charles moving to Goodmail yesterday.
Related Posts
Marketing and Delivery blogs
Mark Brownlow links to a number of marketing and delivery blogs over at his website. Different perspectives and different thoughts will give you the tools to create the best email marketing campaign for your business.
Read MoreTools for monitoring email
A number of groups provide tools for monitoring email performance.
Some of these tools are provided by ISPs, like Hotmail and AOL have postmaster webpages. Hotmail also provides things like SNDS so you can monitor what Hotmail is seeing about your network.
Al has a new blacklist stats center over at DNSBL.com. Of interest is the accuracy of some of the widely used lists like Spamhaus, Spamcop, and PSBL. Other lists like FiveTen were wildly inaccurate. In fact, Al has shown that blocking mail from any IP with a 7 in it is more accurate (more spam hits, less non-spam hits) than FiveTen.
ReturnPath provides free reputation lookup and monitoring based on the data they acquire.
IP Reputation Portability
Matt posted a discussion of the portability of IP reputation over at his EmailKarma blog.
I have heard about Hotmail/MSN’s claim that if you add your new IPs to your SPF/SenderID record and send from your old IPs that your old IP reputation will transfer to your new IPs. I’ve not heard it working in practice, but it really can’t hurt to add your new IPs to your records as soon as you know what they are.