Relevancy, yet again
Email Insider has another post discussing how important relevancy is to getting email delivered.
Email Insider has another post discussing how important relevancy is to getting email delivered.
Yesterday I wrote about activist groups getting blocked at major ISPs and how the ISPs don’t block mail because they don’t like the political viewpoints in email. This morning Mark Brownlow has a post up about delivery in general and the cause of many delivery problems.
Read MoreAl Iverson comments on information from Craig Spiezel at the Exacttarget customer conference this week. Craig confirms that MSN/Hotmail is also looking at user engagement, opens and moving mail out of the spam folder as part of their delivery metrics.
Read MoreThe MAAWG Sender Subcommittee has published a Sender Best Current Practices document.
This document details what the current best practices in the sending industry are. Summarized the document says: