News and articles

Things have been insanely busy the last few days so blogging has been light. I do have links to a few news articles though. ClickZ has a report on the benefits they saw when switching to a professional email service provider. ReturnPath talks about changes to the email landscape as we enter the holiday shopping season. Terry Zink talks about how he measures the effectiveness of filters. A commenter on this blog asked about how to improve delivery to AOL, and I should have an answer to that in a few days.

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How to improve AOL delivery

DMNews interviewed Charles before he left AOL about the state of spam and the challenges for ISPs and how that affects senders. The article was published this week. In it he talks about

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Consent and laws

Derek Harding wrote an article at ClickZ talking about consent and how the email marketing industry hasn’t yet learned that consent is important.

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Yahoo blocks unauthenticated PayPal and eBay Mail

Yahoo announced this morning that over the course of the next few weeks Yahoo would roll out a new feature to their email that blocks any unauthenticated email from eBay and PayPal.
In a blog post Nikki Dugan says:

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