Matt has posted a bit more about the SenderScore Blacklist, following up on my post about the changes at Comcast. George Bilbrey, VP and General Manager, for Return Path followed up with him to explain a bit more about the blacklist. George says: The blacklist is based on more than the summary Sender Score on average, IPs on the blacklist have a score much, much less than 70. There is not a...
A few weeks back I posted about changes a client of mine was making in order to improve their IP reputation and their delivery. They are now getting inbox delivery at the major ISPs. Their actions are up and they are seeing great results. They did not implement all of my specific suggestions. Instead, they took the underlying advice, and modified it to fit their needs. They took my advice to...
I can usually tell when one of the ISPs makes some change to their incoming spam filtering just by my call volume. The past few weeks the ISP in most of my calls has been Comcast. And, what do you know, they have made changes to how they are filtering email. According to their bounce message, Comcast is using ReturnPath’s proprietary SenderScore product to filter mail. Reports on thresholds...
A couple articles came out today talking about ISP requirements and how to find them.
EmailInsider talks about ISP best practices and how merely complying with CAN-SPAM is not enough to get good delivery at the ISPs.
Meanwhile, over at ClickZ, Stefan talks about what the ISPs want from you and how to find the information online.
The Email Standards Project launched last week. This group is looking to lobby and encourage companies to make their email clients comply with HTML display standards. They are also identifying how different clients display email with HTML. Check out their website, and see what they’re doing. I do apologize for the light blogging recently. I have a couple big deadlines on my plate. I hope to...
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