Success!

A few weeks back I posted about changes a client of mine was making in order to improve their IP reputation and their delivery.
They are now getting inbox delivery at the major ISPs.  Their actions are up and  they are seeing great results.
They did not implement all of my specific suggestions. Instead, they took the underlying advice, and modified it to fit their needs. They took my advice to increase relevancy and engage their recipients, then applied their own knowledge of their recipients and made changes to their mailings. The result is lower complaints, better delivery and more responsiveness.
Clients are happy. Recipients are happy. Everything is good.

Related Posts

Changes at AOL Postmaster desk

The recent layoffs at AOL did affect the AOL Postmaster desk, and information I have received is that there was significant loss. As a result of the staff decrease, some changes have been made to the whitelisting and FBL processes. In order for a FBL to be approved it must meet the new FBL guidelines. In a nutshell, anyone wanting to get a FBL from AOL must meet ONE of the following criteria.

Read More

Spam in the workplace

In comments on my last post Lux says:

It seems to me that in regard to PR people sending press releases to a professional journalist, you’ve got a very specific use case with slightly different rules of engagement from the norm.

Read More

Useful websites

I’ve been working on a document discussing laws relevant to email delivery and have found some useful websites about laws in different countries.
US Laws from the FTC website.
European Union Laws from the European Law site.
Two documents on United Kingdom Law from the Information Commissioner’s Office and the Data Protection Laws
Canadian Laws from the Industry Canada website.
Australian Laws from the Australian Law website

Read More