Mark Brownlow has an interview with the author of Email Marketing For Dummies. It is a great summary of the book and gives some good hints to anyone interested in starting to use email as a marketing and customer retention tool.
In comments on my last post Lux says:
It seems to me that in regard to PR people sending press releases to a professional journalist, you’ve got a very specific use case with slightly different rules of engagement from the norm.
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I’ve been working on a document discussing laws relevant to email delivery and have found some useful websites about laws in different countries.
US Laws from the FTC website.
European Union Laws from the European Law site.
Two documents on United Kingdom Law from the Information Commissioner’s Office and the Data Protection Laws
Canadian Laws from the Industry Canada website.
Australian Laws from the Australian Law website
Things have been insanely busy the last few days so blogging has been light. I do have links to a few news articles though. ClickZ has a report on the benefits they saw when switching to a professional email service provider. ReturnPath talks about changes to the email landscape as we enter the holiday shopping season. Terry Zink talks about how he measures the effectiveness of filters. A commenter on this blog asked about how to improve delivery to AOL, and I should have an answer to that in a few days.
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