Mark Brownlow has an interview with the author of Email Marketing For Dummies. It is a great summary of the book and gives some good hints to anyone interested in starting to use email as a marketing and customer retention tool.
Ken Magill has an article today about a new service from e-Dialog called the Relevancy Trajectory. This product
Read MoreIn comments on my last post Lux says:
It seems to me that in regard to PR people sending press releases to a professional journalist, you’ve got a very specific use case with slightly different rules of engagement from the norm.
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A few weeks back I posted about changes a client of mine was making in order to improve their IP reputation and their delivery.
They are now getting inbox delivery at the major ISPs. Their actions are up and they are seeing great results.
They did not implement all of my specific suggestions. Instead, they took the underlying advice, and modified it to fit their needs. They took my advice to increase relevancy and engage their recipients, then applied their own knowledge of their recipients and made changes to their mailings. The result is lower complaints, better delivery and more responsiveness.
Clients are happy. Recipients are happy. Everything is good.