Mark Brownlow has an interview with the author of Email Marketing For Dummies. It is a great summary of the book and gives some good hints to anyone interested in starting to use email as a marketing and customer retention tool.
Things have been insanely busy the last few days so blogging has been light. I do have links to a few news articles though. ClickZ has a report on the benefits they saw when switching to a professional email service provider. ReturnPath talks about changes to the email landscape as we enter the holiday shopping season. Terry Zink talks about how he measures the effectiveness of filters. A commenter on this blog asked about how to improve delivery to AOL, and I should have an answer to that in a few days.
Read MoreI had a call with a potential client recently asking me what was the best day to send mail. It’s a question that I did not have a good answer to. Email Insider does have an answer to that question: there is no one day to mail to get the best response.
Read MoreDMNews interviewed Charles before he left AOL about the state of spam and the challenges for ISPs and how that affects senders. The article was published this week. In it he talks about
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