ReturnPath announced yesterday that SenderScore Certified now covers 1.2 billion inboxes, including mail handled by Hotmail, Time Warner Cable, GoDaddy and eventually Yahoo. A number of filters are also using SSC, including Spam Assassin, IronPort Systems, Barracuda Networks and Cloudmark.
The recent layoffs at AOL did affect the AOL Postmaster desk, and information I have received is that there was significant loss. As a result of the staff decrease, some changes have been made to the whitelisting and FBL processes. In order for a FBL to be approved it must meet the new FBL guidelines. In a nutshell, anyone wanting to get a FBL from AOL must meet ONE of the following criteria.
Read MoreA couple articles came out today talking about ISP requirements and how to find them.
EmailInsider talks about ISP best practices and how merely complying with CAN-SPAM is not enough to get good delivery at the ISPs.
Meanwhile, over at ClickZ, Stefan talks about what the ISPs want from you and how to find the information online.
Mark Brownlow has an interview with the author of Email Marketing For Dummies. It is a great summary of the book and gives some good hints to anyone interested in starting to use email as a marketing and customer retention tool.
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