Valentine's day semi-fluff

There comes an inevitable point in some of my longer term consulting gigs where my client asks me some version of the following question:

I still get spam in my inbox, so why is the email I send blocked?

So what is your best answer?

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Success!

A few weeks back I posted about changes a client of mine was making in order to improve their IP reputation and their delivery.
They are now getting inbox delivery at the major ISPs.  Their actions are up and  they are seeing great results.
They did not implement all of my specific suggestions. Instead, they took the underlying advice, and modified it to fit their needs. They took my advice to increase relevancy and engage their recipients, then applied their own knowledge of their recipients and made changes to their mailings. The result is lower complaints, better delivery and more responsiveness.
Clients are happy. Recipients are happy. Everything is good.

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SenderScore Certified expands

ReturnPath announced yesterday that SenderScore Certified now covers 1.2 billion inboxes, including mail handled by Hotmail, Time Warner Cable, GoDaddy and eventually Yahoo. A number of filters are also using SSC, including Spam Assassin, IronPort Systems, Barracuda Networks and Cloudmark.

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ISPs like boxes of meat

On the heels of JDs post about building relationships with ISPs, many of our Abacus customers and our ISP contacts have been commenting that boxes of meat are always welcome.
Please, remember to send them boxes of meat.
Meat may not get your email delivered, but it will make the ISPs remember you fondly.

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