Valentine's day semi-fluff


There comes an inevitable point in some of my longer term consulting gigs where my client asks me some version of the following question:

I still get spam in my inbox, so why is the email I send blocked?

So what is your best answer?

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  • What you see in your inbox is a small percentage of the spam addressed to you, yet spammers put even more effort into reaching the inbox than you do.
    The email marketing industry needs to stop thinking of it as a battle against ISP anti-spam filters, and instead think of it as a battle against the spammers. Make sure your mail doesn’t look anything like spam — not just in the text and formatting, but in all of your mailing practices.
    There’s some good advice about how to do so on this very blog, and on the other sites linked from here.

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