In a blog post on April 28, AOL pointed to their new Sender Best Practices document. These are not things a sender must do in order to get mail delivered to AOL, but rather things that will help improve your reputation at AOL. The recommendations are what I have been recommending for a while and there is nothing overly surprising in the recommendations. Send mail users want and expect Separate...
Eddie Davidson was sentenced yesterday to 21 months in jail for falsifying headers and tax evasion. Sanford Wallace (the spammer that prompted me to start figuring out how to read headers) lost his suit with MySpace for failure to comply with court orders and failing to turn over documents. Scott and Steve Richter are in the Washington Post today in an article discussing hijacked IP space...
Mail from one of my clients is being filtered at Postini and they asked me to look into this. Not that there is anything that can be done, of course. Even before they were bought out by Google, they were the poster child for a spam filtering company that believed they could do no wrong. It was difficult, if not impossible to get a straight answer from Postini about filtering, and the only...
It has been one of those weeks here and there have been a couple legal things that have come up that I have not had the time to blog about. One is a post over on Eric Goldman’s blog by Ethan Ackerman discussing the Jeremy Jaynes case. It is quite an info heavy post, but well worth a read. In addition to not having the time to fully read Ethan’s post and understand the legal subtleties...
The question came up on a mailing list about how senders classify email. Steve came up with the following list of email types from the recipient (not sender) perspective Transactional & Alerts Marketing Duplicates Duplicates Apologies for the preceding duplicate Just sending mail so you don’t forget us Opt-in confirmations Welcome messages COI challenges Opt-out confirmations Apologies...
Recently there has been a massive uptick in forgeries. I have been seeing hundreds of bounce back messages, peaking at more than 1000 in an hour. I have been talking about this with people who monitor large spamtrap feeds, large MTAs and spamfilters and it seems this is not an isolated experience. The consensus seems to be that there is new spamware out there which is using email addresses on the...
Ken Magill reported today that Responsys has unveiled a tool to measure the relevancy of email marketing programs. This tool is intended to help marketers implement the advice “be more relevant.”
I’ve been hearing stories from other deliverability consultants and some ISP reps about what people are telling them. Some of them are jaw dropping examples of senders who are indistinguishable from spammers. Some of them are just examples of sender ignorance. “We’re blocked at ISP-A, so we’re just going to stop mailing all our recipients at ISP-A.” Pure spammer...
The Comcast FBL has been moved out of beta testing an into production. ISPs and senders can sign up for the FBL at
All of the applications are currently reviewed by hand, so there may be some delay as they deal with the launch rush. Please be patient. If you currently have a FBL through the beta program, you do not need to do anything, the FBL will continue.
I have recently become aware of 2 new blog communities based around email marketing.
One is a feedburner community Email Marketing Expert
The other is Box of Meat
Enjoy.
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