ArchiveMay 2008

Comcast "hacked"

Comcast recently had their whois registration password compromised by hackers, who then changed the authoritative DNS servers from the real ones to ones run by the hackers. Today Wired has an article saying that the hackers warned Comcast that this would happen. 

Angry Pills Spammer

It looks like Postmaster Direct angered some pills spammer. This morning I received spam redirecting to a Canadian Healthcare pharmacy site (selling me Viagra at 73% off!) containing the footer from a Postmaster Direct email.  The term “Joe Job” is used when a spammer deliberately uses spam to cause harm to a specific person or company. In this case, it may or may not be a Joe Job...

Funding the lawsuit

Mickey asks if you want to be the sender that funds the lawsuit that establishes case law about your new, nifty process. 

Israel Spam Law

Israel has passed a new anti-spam law requiring senders to only send opt-in email, according to the Jerusalem Post.
 

Those addresses are costing you

Mark Brownlow has a post up about the hidden costs of bad email marketing. These center around brand damage, but there are other costs to poor email marketing strategies. Previously, having old and non-responsive email addresses on a mailing list did not hurt and may have helped a reputation at an ISP. In some cases, these addresses may have even helped a reputation by increasing the number of...

Anger

Seth Godin writes about angry people. Every marketer should ask where their recipients are on that curve. 

New Blog Theme

As you can see we have updated the blog theme. This is a custom theme based on the WordPress K2 theme. The overall look is much lighter and fits in better with our main website. As part of the change I have also re-categorized all the previous posts into 4 categories:  Best Practices contains posts about best practices for delivery, both in terms of technology and in terms of policy. This is also...

More evidence the DMA does not get it

A friend of mine sent me a link to a blog a few weeks ago. Jeff Nolan points out that to get to content on the DMA website one must go through a registration process. Not only do you have to register, but the registration requires you first search the DMA database to see if you are already registered. Jeff has screen shots of the process. I fully understand the desire to control access to...

Hard drive failure

I’m feeing a bit disconnected today. See, my hard drive failed last night and my laptop would not boot. Thanks to the local Apple store Genius bar and Apple Care my current laptop is in getting repaired. Unfortunately, that means I am stuck on my old machine without any of my RSS feeds or bookmarks and a mail client that has taken all day to sync with my IMAP server.
Tomorrow will be better.

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