FTC Rulemaking on CAN SPAM

The FTC announced today they will be publishing clarifications to CAN SPAM in the near future. According to the FTC

The new rule provisions address four topics: (1) an e-mail recipient cannot be required to pay a fee, provide information other than his or her e-mail address and opt-out preferences, or take any steps other than sending a reply e-mail message or visiting a single Internet Web page to opt out of receiving future e-mail from a sender; (2) the definition of “sender” was modified to make it easier to determine which of multiple parties advertising in a single e-mail message is responsible for complying with the Act’s opt-out requirements; (3) a “sender” of commercial e-mail can include an accurately-registered post office box or private mailbox established under United States Postal Service regulations to satisfy the Act’s requirement that a commercial e-mail display a “valid physical postal address”; and (4) a definition of the term “person” was added to clarify that CAN-SPAM’s obligations are not limited to natural persons.

Once the rules are published, I will be sure to link to them and comment on them here. From the FTC press release, it seems that the rules are reasonably sane and any current mailer following best practices will already be in compliance.
Hat tip: MailChimp

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Email non-viable for acquisition

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