Stefan has a good article up at ClickZ about getting mail past the “mind filter”.
June 8, 2008
Mind filters
08June
June 6, 2008
Unsubscribes made difficult
06June
Dennis blogs about his experience trying to unsubscribe from classmates.com list over on deliverability.com. His experience touches on a number of points I have discussed recently. Dennis initially signed up for a free account at classmates.com around 10 years ago, but has asked to be unsubscribed multiple times. Recently classmates reactivated his subscription again, sending him marketing mail...
June 5, 2008
Marketers missing out
05June
Many delivery blogs have posted about the recent ReturnPath study showing that marketers are missing prime opportunities to use email to develop a strong relationship with recipients. I finally manged to get a few moments to read through the study and comment on it. Over a few days in February ReturnPath researchers signed up at more than 60 major retailer brands. They then monitored the...
June 5, 2008
Broadcom Exec drugs employees
And I laughed at the people who said that some technology executives were on drugs. Over at Broadcom it looks like some of them were, but only because their CEO spiked their drinks.
June 5, 2008
Before you send email
Seth Godin lists the 38 things you should do before you send an email.
June 4, 2008
Microsoft takes on phishers
04June
Microsoft has a post up talking about phishers and how to protect yourself.
June 4, 2008
Suppression lists
Mickey has a post up about how long senders must hold on to that suppression list.
June 3, 2008
EEC Followup
03June
I was just forwarded email from the DMA about the EEC issue. To their credit, the DMA took the problem seriously. The email says: I wanted to contact you regarding recent magazine notification emails you may have received. There have been some concerns expressed regarding this past Earth Day initiative, which we would like to address now that we have had the opportunity to properly review...
June 3, 2008
E360 drops suit against antispammers
E360 has asked for their suit against 3 anti-spammers to be dropped with prejudice. Docs at Spamsuite, commentary at The Spam Diaries.
June 3, 2008
ISP Spam
One thing I do not talk about very often is the amount of spam that comes out of ISP smarthosts. Generally this is because many of the major end user ISPs do a reasonable job managing their spam and the ratio of spam to not-spam mail coming out of their IPs is heavily weighted towards the not-spam end of things. This has not always been the case, and there have been instances where ISPs...
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