Declan weighs in on the VA law

Declan McCullagh writes today about the VA anti-spam law being overturned by the state supreme court.

What’s notable about this law, and what made it vulnerable to First Amendment challenge, are two characteristics. The first is that it applies to the falsification of e-mail information, which could sweep in both spammers and, say, someone using a pen name or pseudonym. And we know, despite efforts under way at a United Nations agency, that the First Amendment clearly protects anonymous speech.
The second characteristic is that the law regulates both commercial and noncommercial e-mail, meaning that political speech would be covered as well. (Now, it’s not clear that commercial speech deserves to be treated as a second-class citizen, but courts have generally said it’s OK to slap more regulations on it.)

As many others have said, too, what Jaynes did is a violation of CAN SPAM, but his prosecution pre-dates the implementation of that law.

Related Posts

AOL Postmaster blog

AOL announced today they are launching a postmaster blog http://journals.aol.com/pmtjournal/blog/
I’ll be updating the blogroll, too. I’ve been checking out some new delivery / marketing blogs the last few weeks.

Read More

AOL publishes sender recommendations

In a blog post on April 28, AOL pointed to their new Sender Best Practices document. These are not things a sender must do in order to get mail delivered to AOL, but rather things that will help improve your reputation at AOL.
The recommendations are what I have been recommending for a while and there is nothing overly surprising in the recommendations.

Read More

Blog roundup

Denise Cox has a list of 10 things your signup page should have over on her blog.
The AOL postmaster blog has its first post up talking about bounces.
BeRelevant has a great blog with lots of suggestions email best practices.
Mark Brownlow had a great post this weekon moving the unsubscribe button to the top of your newsletter to make it easy for customers to unsubscribe. The comments are a must read as well, including one commenter that saw the number of ‘this is spam’ hits go down when he moved the unsubscribe link to the top of the email.

Read More