Another opt-in in the wild
- laura
- October 10, 2008
- Asides , Best practices
The EEC has an article today about a poorly done opt-in email that DJ Waldo received. How close is that to what you send?
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Yet more data verification
- laura
- Sep 1, 2008
Friday Al posted about data verification, building on discussions last week about Mr. Poopyhead’s article on open signup forms. He has a very insightful analogy, that I like and I am going to steal (emphasis from the original).
Read MoreOpt-in Reconfirmation in the Wild
- laura
- Sep 3, 2008
What’s an opt-in reconfirmation email? Also called, as fellow blogger Al
Iverson mentioned lately, a re-engagement email, or a permission pass email.
Al links to DJ Waldow’s write up on Shop.org’s recent re-engagement
strategy, and today I see that Janine Popick, CEO of VerticalResponse,
talking about Coach’s turn at culling their list through this process. What’s interesting here is that, according to Janine, Coach didn’t target this reconfirmation email only at recipients who never open or click. She says she does both, regularly, and received this email message anyway. Another friend of mine, who is also a Coach subscriber, reports to me that she receives regular emails from them (most recently as just about
ten days ago), but that she did not receive this reconfirmation email message.
Garbage in… garbage out
- laura
- Sep 3, 2008
Ken Magill (hereafter known as Mr. Stupid Poopypants) has a follow up article today on his article from last week about the Obama campaign’s mailing practices. While poking Dylan a bit, his message is that marketers really need to look harder at double opt-in.
Read More