Comments on: Vetting customers: an intro Fri, 26 Jun 2015 08:50:12 +0000 hourly 1 By: Deliverability and what your ESP can do | The Marketr Sun, 21 Dec 2008 13:25:36 +0000 […] Bronto has a vetting process for new […]

By: Amran Thu, 23 Oct 2008 03:55:08 +0000 Hi Laura,

You are right about vetting the customers and all ESPs should be responsible to at least do some checking. At sendcube, we go through all the lists uploaded by our customers on top of checking all new paying customers. Customers who upload a list will not be able to use them until our delivery team approve them, wheather they batch import 1 or 1 million subscribers. During this process, we have seen quite an amount of lists which is obviously being purchased and of course most of the time, never get any respond from the “customer” when we enquire about it. Some are honest enough to tell you that they purchase them, get a telemarketers to get the emails and etc.

The most classic case we had was checking on a customer who batch import over 30K email addresses and looking at them, it was an obviously purchased list. So my team email the customer to request for more information on how they got the list and they bluntly inform us that we are NOT a US based ESP thus we are not covered by the US spam law. So there is no reason why we cannot approve their list! Simply no words to describe this customer and yes, the customer is being block.

Our stand has always been this, we rather help a customer who pay us $10 per month if they are willing to learn from their mistake than a customer who are paying us hundreds per month but are not willing to learn.

By: DJ Waldow Mon, 20 Oct 2008 13:36:54 +0000 @laura –

I’m really glad you published this piece. At Bronto, we have a very similar vetting process as the one you outline above. It’s amazing what you uncover by asking some simple questions. We find that we typically have the most success (good deliverability, solid partnership/working relationship, etc) with new clients who are willing to explain their list growth processes as well as those who are willing to adapt.

99% of clients we encounter *want* to do the “right thing,” but many have either been utilizing poor practices for so long or are coming from an in-house solution that was unable to remove hard bounces, unsubs, etc. Those clients who are willing to work with us, take our advice, load and send to their lists slowly, ultimately are better off in the long run.

Love to hear what others are doing. Anyone else out there?


By: laura Wed, 15 Oct 2008 16:34:18 +0000 Steve and I have this somewhat odd habit of watching PBS kids shows in the morning when we’re staying in hotel rooms. Recently, we saw a show that had a little girl named Jill knocking over a little boy’s blocks while singing “up the hill. up the hill. Stomp. Stomp. Stomp.” This is the song that went through my head as I approved your comment.

By: GotGuinness? Wed, 15 Oct 2008 11:51:09 +0000 “and then stomp wildly on that remaining percentage that are evil or malicious.”

I prefer to call it ‘discontinuing our current relationship’…Ah hell, what am I thinking, you’re right, have boots, will stomp.