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AOL Report Card Changes

Changes to the AOL report card were announced today on the AOL Postmaster blog.

The new Report Cards will be sent to domains generating in excess of 0.3% inbox complaints. While 0.1% is still the target for a bulk mailer, we do not feel it is necessary to alert mailers of a potential problem until they have reached 0.3%. In addition to this change, we will no longer be providing the specific inbox complaint percentage for each domain. The report card will simply be an indication that you have exceeded 0.3% and that you should check your processes to ensure you are managing your spam complaints.

On another note: Happy Thanksgiving! I am out of the office the rest of the week and am not intending to do any serious blogging until I get back next week.

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