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Ken speaks the truth

Ken Magill has a great article up today about how many marketers expect their ESPs to fix their delivery problems when in reality the marketers policies and practices are the real problem.

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More about FBLs and unsubscribes

In the comments of the last post, Gary DJ asked an insightful questions and I think my answer probably deserves a broader audience.

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Old lists have bad delivery

This is something we all know is true, and something that everyone believes. But, Mailchimp has actually published numbers demonstrating just how bad old lists are.

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