List hygiene
- laura
- February 4, 2009
- Asides , Delivery improvement
Bronto blog has step by step directions on how to run a successful re-engagement campaign.
Related Posts
Report spam button broken
- laura
- Mar 26, 2008
Q Interactive and Marketing Sherpa published a press release today about how fundamentally broken the “report spam” button is. They call for ISPs to make changes to fix the problem. I think the study on recipient perceptions is useful and timely. There is an ongoing fundamental paradigm shift in how ISPs are handling email filters. ISPs are learning how to measure a senders collective reputation with end users, and, more importantly integrate that reputation into the equation used to determine how to filter and deliver incoming email.
Q Interactive and Marketing Sherpa acknowledge this change in the report:
The overlooked secret of marketing
- laura
- Sep 12, 2008
Seth Godin posted recently about the overlooked secret of marketing: time
Read MoreMore about FBLs and unsubscribes
- laura
- Mar 31, 2008
In the comments of the last post, Gary DJ asked an insightful questions and I think my answer probably deserves a broader audience.
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