Happy Friday

Mark Brownlow released a video earlier this week titled “If B2B marketing emails could talk.” Enjoy.

HT: Mickey

Related Posts

Negative branding, part 2

Last week I commented on negative branding in email. One of the comments on that post was an advertisement for a company called WrapMail. In the course of attempting to determine if this was spam or a real comment, I checked out their website. While the comment itself may not be spam, and it may not be providing services to spammers, the entire business model strikes me as a delivery nightmare.
Briefly, once you sign up with this company, you set your mail client to use their SMTP server. As all of your mail goes through their server is it “wrapped” with a HTML template of your choosing. All of your email is now branded with that template, allowing you to formally advertise your business even during the course of standard business communications.
There are multiple ways this can negatively impact a specific brand.

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Who is responsible for data integrity

Yesterday, Ken Magill wrote about his experience with the Obama campaign’s open and unconfirmed marketing list. Ken, to see just how open the Obama subscription form was, subscribed using a valid email address but the name of Stupid Poopypants. As expected, mail to Ken from the Obama campaign was addressed to Stupid.
eROI uses this as an example of people who ruin their ROI by filling fake data into forms and ends their post by addressing Ken as follows:

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Recent comments

On my followup EEC post Tamara comments

The eec made a really bad and ugly mistake but you can take my word for it that they have learned from it and that it will not happen again. I am not going to blog about this because I really do believe in the value of the EEC and what it brings to the industry. It’s okay to call out a mistake, but do you really need to destroy an organization that is so worthwile?

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