ArchiveMarch 2009

How to devalue your mailing lists

This morning I got spam about college basketball – Subject: Inside: your ESPN Tourney Guide. That’s anything but unusual, but this spam got through my spam filters and into my inbox. That’s a rare enough event that I’m already annoyed before I click on the mail in order to mark it as spam. Wait a second, the spam claims to be from Adobe. And it’s sent to a tagged...

RoadRunner FBL live

RoadRunner sent out email today announcing their new FBL is live.
The URL for our new Feedback Loop enrollment page is here:

If you are presently enrolled in our legacy Feedback Loop, you must still apply for enrollment in our new Feedback Loop. We will not be migrating existing enrollments.
Our legacy Feedback Loop will cease operations on April 30, 2009.

Marketing reports

Two marketing reports were reviewed today in other blogs. Stefan Pollard writes at the Merkle report showing that recipients really will add a sender’s address to their address book, but that they are picky about which senders they do this for. His article also provides a number of suggestions for how to be a sender that is added to the address book. Meanwhile, Matt Vernhout discusses the...

Asking the right question

My job as a consultant does involve answering questions and solving problems. Often the most important, and most overlooked, thing that I do is change the question that clients are asking. It is not that this changes the problem or even, really, changes the solution. It does change how people think of the problem, and changing how they think of the problem drives better solutions. This can be...

More on e360 v. Choicepoint

Venkat has a longer analysis of the e360 v. Choicepoint case I commented on last week. He’s predicting a quick finding in favor of Choicepoint. I’m not a legal expert by any means, but I can see both sides of this particular case. And I am not sure there is good case law to guide the judge. Definitely one to keep an eye on.

Organizing the mail flow

I get a lot of email. On a typical day I will get close to 2000 messages across my various work and personal accounts. About 60 – 70% of that mail is spam and caught by spamassassin or my mta filters and moved into mailboxes that I check once a day for false positives. About 15 – 10% of the remaining mail is from various discussion lists, and those are all sorted into their own...

Open Rate? Render Rate?

The EEC is pushing the term render rate to replace the term open rate. In addition to changing the name the EEC is attempting to standardize how the render rate is calculated. Loren McDonald, co-chair of the EEC Measurement Accuracy Roundtable posted his views on the discussion today. He presents 3 reasons why we should care about using render rate. Inaccurate: The open rate has become extremely...

e360 sues a vendor

As if suing themselves out of business by going after Comcast and Spamhaus weren’t enough, e360 is now suing Choicepoint for breach of contract and CAN SPAM violations. As usual, Mickey has all the documents (complaint and answer) up at SpamSuite. This may actually be an interesting case. On the surface it is a contractual dispute. Choicepoint sold e360 40,000,000 data records containing...

Delivery lore

(Image from Bad Astronomy) Almost every delivery consultant, delivery expert or deliverability blog offers their secrets to understanding spam filters. As a reader, though, how do you know if the author knows what they’re talking about? For instance, on one of the major delivery blogs had an article today saying that emails with a specific subject line will not get past spam filters. This...

Email frequency vs. Response

Mark Brownlow has a great post today detailing how response to a marketing campaign changes with the frequency of a campaign and the value of the campaign.

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