ArchiveMarch 2009

March 3, 2009

Images in email

By laura
1 Min read
1 comment
03March

It can be very hard to create engaging graphics and layout that work in all email programs. Each has it’s own quirks and weirdness in interpreting the underlying HTML code. Today, while investigating an issue for a client, I learned that some versions of Lotus Notes don’t display images in PNG format. Magilla Marketing addresses the same issue today. Is there a direct-marketing...

March 2, 2009

The great debate

By laura
2 Min read
3 comments
02March

While surfing around last night, I discovered that the email experience council is running a poll. “The Great Email Debate Topic #2 – Single Opt-In or Double Opt-In?” The email blogs have been discussing the question for a few weeks now, since one ClickZ columnist decided to stir controversy by claiming that “it is impossible to grow a list using double opt-in.” The...

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