Monthly Archives: April 2009

How Spamfilters Work

AllSpammedUp has a post describing the primary techniques anti-spam filters use to identify mail as spam or not spam. While is this not sender or delivery focused knowledge, it is important for people sending mail to have a basic understanding of filtering mechanisms. Without that base knowledge, it’s difficult to troubleshoot problems and resolve issues. […]

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Confirmed opt-in

I spent the morning in multiple venues correcting mis-understandings of confirmed opt-in. The misunderstandings weren’t so much that people didn’t understand how COI works, but more they didn’t understand all the implications. In one venue, the conversation centered around how small a portion of deliverability the initial subscription process affects. Sure, sending unwanted, unexpected email […]

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Delivery news April 2009

Penton Media’s Marketing Practices Ken Magill responds to critics of Penton’s email marketing practices in an article out today. His article is quite open and points out that some of the things Penton does are not good. A couple answers weren’t pretty. For one thing, I found out we don’t have a permission box asking […]

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Poor delivery is not always about spam

There are days I think we have trained people too well to believe every delivery problem is a misplaced spam block. We also have people trained to expect near 100% immediate delivery from send to inbox. The problem is, email isn’t 100% reliable. It’s close. Very close. But sometimes mail just fails. It’s not because […]

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What Mark Said

Mark Brownlow skewers the arguments from opt-out proponents. A definite must read.

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Reputation as measured by the ISPs

Part 3 in an ongoing series on campaign stats and measurements. In this installment, I will look a little closer at what other people are measuring about your email and how that affects your reputation at the ISPs. Part 1: Campaign Stats and Measurements Part 2: Measuring Open Rate Reputation at the ISPs is an […]


TWSD: Lying and Hiding

Another installment in my ongoing series: That’s What Spammers Do. In today’s installment we take a look at a company deceiving recipients and hiding their real identity. One of my disposable addresses has been getting heavily spammed from The subject lines are not just deceptive, they are provably lies. The mail is coming from […]


Buying lists and other stupid marketing tricks

Back in November, I commented on Zoominfo and that they were selling senders very bad lists. At that time, Zoominfo did not have my current information. They have since rectified that problem and are now selling my information to people. This morning, I received an email that said: I wanted to follow up on a […]

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Subscribers notice what marketers do

Stephanie Miller from RP blogs at EEC about a UK consumer survey with the take home message: “consumers notice what email marketers do. When we send something interesting and relevant at a good pace, they are happy to stay active with our programs. When we don’t… well, then we’ve lost them, perhaps for good.”

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Friday Funny

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  • OTA joins the ISOC

    The Online Trust Alliance (OTA) announced today they were joining forces with the Internet Society (ISOC). Starting in May, they will operate as an initiative under the ISOC umbrella. “The Internet Society and OTA share the belief that trust is the key issue in defining the future value of the Internet,” said Internet Society President and CEO, Kathryn Brown. “Now is the right time for these two organizations to come together to help build user trust in the Internet. At a time when cyber-attacks and identity theft are on the rise, this partnership will help improve security and data privacy for users,” added Brown.No Comments

  • Friday blogging... or lack of it

    It seems the last few Friday's I've been lax on posting. Some of that is just by Friday I'm frantically trying to complete all my client deliverables before the weekend. The rest of it is by Friday I'm just tired. Today had the added complication of watching the Trumpcare debate and following how (and how soon) it would affect my company if it passed. That's been a bit distracting, along with the other stuff I posted about yesterday. I wish everyone a great weekend.1 Comment

  • Indictments in Yahoo data breach

    Today the US government unsealed an indictment against 2 Russian agents and 2 hackers for breaking into Yahoo's servers and stealing personal information. The information gathered during the hack was used to target government officials, security employees and private individuals. Email is so central to our online identity. Compromise an email account and you can get access to social media, and other accounts. Email is the key to the kingdom.No Comments