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Links Post

Lifecycle Marketing on Bronto Blog. A good summary of issues in marketing to customers as they move through a relationship with recipients.
Blocked email: why me? on Cloudmark’s blog. A good introduction to blocking issues.
Tamara’s links for 4/16. She’s found a lot of good posts here, including multiple posts about unsubscribes and others on improving your email marketing program.
Speaking of unsubscribes, Loren McDonald discusses how the location of the unsubscribe link can affect reputation and email performance.

1 comment

  1. DJ Waldow says

    Laura –
    Thanks for the shoutout to my Bronto colleague, Kelly Lorenz. Here post on Lifecylce Marketing is one of my favorites. Thanks also for continuing to blog about relevant content. Your blog is one that I track often.
    dj

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