Dave Romerstein over at Cloudmark continues his series on blocked email. While he’s not saying anything different than many of us have already said, his perspective is well worth a read.
Alltel.net is now Windstream.com. I am hearing that some alltel.net addresses aren’t working but hearing from other people they’re having no problems with delivery. This is a good opportunity for a re-engagement campaign for alltel.net customers, send them email asking them to sign up with their new addresses and re-engage them.
Al Iverson talks about how DCC is not a spamfilter over on spamresource.com.
As I wrote back in 2007, DCC isn’t a spam filter. It’s a bulk filter. What does that mean? It means that it catches any mail that is being sent to a whole bunch of people. Newsletters, order receipts, notifications, whatever.
I will agree that some places do use DCC as a spam filter, but even the maintainer says that it should only be used in conjunction with a whitelist.
Subscriber engagement is critical for good reputation and good delivery. A number of blogs have written about how to reengage recipients.
- Email Experience Blog: Reengaging your Inactive Subscribers
- Deliverability.com: Re-Engagement Examples
- BrontoBlog: Effective Reengagement Strategy
- Listrack Email Marketing Blog: 4 Steps to Re-Engagement
It also seems that there isn’t an agreement on whether it’s spelled ‘reengagement’ or re-engagement.’ Thoughts?
Stephanie over at ReturnPath explains why permission is not enough for good delivery. A good summary of current issues and how reputation is calculated. Stefan Pollard takes a different perspective on user engagment and talks about how to get the VIP treatment to the inbox.
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