Useful links: May 21


Dave Romerstein over at Cloudmark continues his series on blocked email. While he’s not saying anything different than many of us have already said, his perspective is well worth a read. is now I am hearing that some addresses aren’t working but hearing from other people they’re having no problems with delivery. This is a good opportunity for a re-engagement campaign for customers, send them email asking them to sign up with their new addresses and re-engage them.
Al Iverson talks about how DCC is not a spamfilter over on

As I wrote back in 2007, DCC isn’t a spam filter. It’s a bulk filter. What does that mean? It means that it catches any mail that is being sent to a whole bunch of people. Newsletters, order receipts, notifications, whatever.

I will agree that some places do use DCC as a spam filter, but even the maintainer says that it should only be used in conjunction with a whitelist.
Subscriber engagement is critical for good reputation and good delivery. A number of blogs have written about how to reengage recipients.

It also seems that there isn’t an agreement on whether it’s spelled ‘reengagement’ or re-engagement.’ Thoughts?
Stephanie over at ReturnPath explains why permission is not enough for good delivery. A good summary of current issues and how reputation is calculated. Stefan Pollard takes a different perspective on user engagment and talks about how to get the VIP treatment to the inbox.

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By laura

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