Monthly Archives: June 2009

Transactional email

I was talking with some people at the conference yesterday and we started discussing what makes an email transactional. I am reluctant to say the best definition we came up with was “I know it when I see it” but it was close. The interesting thing was that most of the participants agreed that we […]


Best time to send email: analysis and discussion

Mark Brownlow (who I don’t think is here in Ams, much to my disappointment) wrote a long assessment of how to determine what is the best time to send email. He walks through the questions and the data that a sender should evaluate when making the decision when to best send email. I have previously […]

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Yahoo fixed erroneous rejection problem

Yahoo announced over the weekend that they fixed their rejection problem. It may take some time to filter out to all their MTAs, but they do believe the issue is resolved.

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Tragic mistakes in appending

Last week, Chief Marketer ran an article listing the Top 10 E-mail Appending Mistakes to Avoid. While the article has some good information, I think it missed the mark. In most cases the first mistake companies make when deciding to do an appending run on a customer list is: to append the list. There is […]

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CAN SPAM Checklist

Mickey has done a comprehensive checklist looking at all the things you should do to comply with CAN SPAM.

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