Modifying RP managed FBLs

I was recently pointed out the FBL support pages for those feedback loops hosted by ReturnPath. Clicking around, they have the framework and the beginnings of a good source of information for their services. You can also open support tickets for questions and services that are not covered in their knowledge base.

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RoadRunner FBL live

RoadRunner sent out email today announcing their new FBL is live.

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Bad Idea

My mailbox and IM windows have been swamped with messages about an ISP sending out mail to participants in their FBL program. It seems this particular ISP could use some delivery consulting.
See, this ISP sent out emails with blocks of 50 – 75 email addresses in the To: line. Bad idea. Delivery wise, I do not expect that they had many delivery problems. In the copy I saw, most of the addresses started with “support” and those addresses often have fewer blocks on them than other addresses. I also do not think this ISP will see subscriber emails blocked because of this.
However, it is very, very bad practice to do what they did. And the fact that the ISP can get away with it does not mean that any other mailer can get away with it.

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FBL updates

Roadrunner shifted the release date for their new FBL to December 14th.
Despite rumors, the Yahoo FBL is not actually accepting new participants.

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