Email is a great way to connect to and engage with people. It is also a medium where the sender doesn’t get to control the message as well as they might in other media. This means that sometimes email campaigns go wrong in a way that drives a national news story about how you are […]
Two changes at the Comcast Postmaster page that I think are worthy of mentioning. They have set up a RSS feed for updates and changes. Visit http://postmaster.comcast.net/ and click on the RSS feed link in the right hand column. They have implemented changes in their unblocking script at http://www.comcastsupport.com/rbl. This form will only assist in […]
It’s always interesting to look at what other email marketers are doing and how closely their practices align with what I am recommending to clients. Today’s example is a welcome message I received from Marriott. During my recent trip to visit a client, I gave Marriott my email address. They sent me a welcome message, […]
Multiple times in the last few days people have asked me the question “What do you think about blocking domains owned by anti-spam companies as a way to prevent blocklisting?” The question is not necessarily a bad one, and there are cases where blocking mail to specific domains is a good decision. Often, though, if […]
Steve and I were talking this evening and I mentioned to him that I got “a lot of spam that wasn’t really spam. Know what I mean?” He did. But if I tell that to you, what does it mean to you? More on this in a couple days, but I’m onsite at a client’s […]
… the best thing you have to say about your email practices is “They’re CAN SPAM compliant.” … text to .gif is a vital part of your email generation process … you have to mail from multiple ESPs in order to get good delivery Please contribute your own in the comments. I’d also like to […]
E-Postage is back! Wired covers a report from New Scientist. Here’s what they have to say: “Yahoo’s researchers want you to voluntarily slap a one-cent stamp on your outgoing e-mails, with proceeds going to charity, in a bid to cut down on spam. Can doing good really do away with spam, which consumes 33 terawatt […]
Trend Micro warns us today about how spam and phishing can hit you even in the closed ecosystem of a social networking system such as Facebook. Malware abounds. And in the social network arena, just like anywhere else, “using your account to send spam” is a common thing for the bad guys to want to […]
There’s quite a discussion about the White House spam going on over at Bronto Blog. Ken Magill wrote about the controversy today in Magilla Marketing. Anyone who’s followed his newsletter for a while knows he’s been reporting on politicians buying and sharing lists for the last few months. He has some data that may help […]
Mickey at Spamtacular has information about Verizon’s email system that will have relevance for anyone working in delivery. Verizon has partnered with several megaportal sites depending on which Verizon service a subscriber is using. FiOS customers can pick between AOL and Yahoo while DSL customers get AOL, Yahoo, MSN Premium, or Windows Live to select […]
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