Links for 9/29/09

A little bit of link sharing today.
Mark Brownlow posts about how critical clicks are to conversion. He also looks at successful techniques that various marketers have used to engage customers.
Chris Wheeler has an insightful post at SpamResource discussing reputation, engagement and what the ISPs are looking at when making delivery decisions. J.D. Falk touches on some of the same themes in his blog post “The Spam Folder is Your Chance to Shine.”
Neil Schwartzman talks about delivery emergencies from the ISP side of the desk.
Terry Zink gives a brief background on sender reputation and a followup looking at how ISPs are working to prevent spammers from stealing their reputations.
Seth Godin continues to turn marketing on his head with his discussion of how marketers have gone from renting to owning.

The secret to dealing with ISPs
Email address validation

Related Posts

Links to check out

Things are going well, if busy, here at the conference. I am attending lots of sessions and continuing to edit my talk for tomorrow. I thought I would list some random links that have come up here recently.
Lashback is advertising a joint webinar with Habeas, Publishers Clearinghouse and Lashback on how to protect brands and increase revenues with reputation management.
Terry Zink explains the new Microsoft advertising campaign. There are actually quite a few Microsoft people here at the conference, including the brain behind SNDS. We ran into each other yesterday evening, his room is right next to mine.
Ken Magill has an ongoing series of articles investigating Email Appenders, and all their various incarnations. This is an example of the confused jumble of connections that some companies use in order to hide.
Speaking of companies with bad reputations, the NY Times reports on Intercage’s loss of hosting. Atrivo/Intercage are notorious amongst the folks who fight malware and bots and have been called the American version of the Russian Business Network.

Read More

Links Post

Lifecycle Marketing on Bronto Blog. A good summary of issues in marketing to customers as they move through a relationship with recipients.
Blocked email: why me? on Cloudmark’s blog. A good introduction to blocking issues.
Tamara’s links for 4/16. She’s found a lot of good posts here, including multiple posts about unsubscribes and others on improving your email marketing program.
Speaking of unsubscribes, Loren McDonald discusses how the location of the unsubscribe link can affect reputation and email performance.

Read More

Links for 9/2/09

People are still talking about the White House spamming. At Al Iverson’s Spam Resource there are two posts, one from Jaren Angerbauer titled Guest Post: Email and the White House and another from Al himself titled White House Spam, Signup Forgery, and GovDelivery. Both are insightful discussions of the spam that the White House has been sending. Over at ReturnPath, Stephanie Miller talks about how the publicity surrounding the spam is great PR for permission.
Stefan Pollard has an article at ClickZ looking at how an apology email in response to a recipient visible email mistake can actually make the fallout worse.
Web Ink Now documents one recipient’s experience with a bad, but all too common, subscription practice.
==
Don’t forget to participate in the DKIM implementation survey. For ESPs. For ISPs. Check back next week for results.

Read More