Links for 9/29/09

A little bit of link sharing today.
Mark Brownlow posts about how critical clicks are to conversion. He also looks at successful techniques that various marketers have used to engage customers.
Chris Wheeler has an insightful post at SpamResource discussing reputation, engagement and what the ISPs are looking at when making delivery decisions. J.D. Falk touches on some of the same themes in his blog post “The Spam Folder is Your Chance to Shine.”
Neil Schwartzman talks about delivery emergencies from the ISP side of the desk.
Terry Zink gives a brief background on sender reputation and a followup looking at how ISPs are working to prevent spammers from stealing their reputations.
Seth Godin continues to turn marketing on his head with his discussion of how marketers have gone from renting to owning.

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Links for 7/8/9

With all the traveling I did last month, I’m still not back to full blogging speed. I have been slowly reading through the backlog of unread posts from my RSS feeds and there was lots of good stuff published.
Three myths about DKIM by John Levine. A very good explanation taking down some of the myths of DKIM. Also on the DKIM front, RFC 5585 DKIM Service Overview was published last month. According to Cisco, DKIM adoption is climbing. More information about DKIM is available at dkim.org and our own dkimcore.org.
The always awesome guys at Mailchimp have embraced twitter as part of their platform. Not only have they  set up their own service for link shortening so that links can be tweeted, but have also incorporated twitter stats into their mail dashboard.
Al has an insightful post on delivery, spam filtering vendors and the differences (or lack thereof) between B2C and B2B marketing. As I tell my customers, there is no switch inside the filtering scheme for “I know this person, they’re OK, let the mail in.”
Terry Zink has started a series about blacklists triggered by the recent SORBS announcement.  His first post, My take on blacklists, part 2, discusses how some people go about building a blocklist from scratch.
Happy 7-8-9 everyone.

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Links for Sept 10, 2009

As everyone else has been announcing, the Tucows FBL is taking applications from the general public. I’ve updated the ISP Information page to link to the signup as well.
Loren McDonald has a blog up at MediaPost talking about how the language marketers use (Blast!) affects how they are perceived in the industry. I think he’s quite correct. Many people on the senders side hear thing things marketers say and judge that the markters are contemptuous of not only the ISPs but also the recipients. Language matters!
Pivotal Veracity announced MailboxIQ this week. This technology allows senders to track what individual users do to their email. Senders are now able to measure inbox / bulk performance for their whole list, not just seed addresses. The delivery person in me thinks this will help senders make better decisions about engaged recipients and give them more data to send mail that recipients want. The rest of me is a bit unhappy with marketers finding a new way to invade people’s privacy. I’m just glad that I don’t use webmail except for handling client issues.
In other news, Mailchimp has been trolling through their client’s response data and discovered that recipients using gmail.com are more engaged and responsive than users at other domains.

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Link Roundup

Why email marketers are hated. A group of Ontario spammers finds Ken Magill’s email address and spams him. Repeatedly.
New docs in e360 v. Spamhaus. The judge threw out the after-the-fact affidavit from e360, but did not grant Spamhaus’ motion for summary judgment. Looks like this might end up at trial after all.
Oral arguments in Zango v. Kaspersky. I have been following this a little because SamSpade for Windows was classified as malware by one vendor a long time ago.
New books on email marketing.
Anything interesting people have seen that I missed?

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