Links for 9/29/09

A little bit of link sharing today.
Mark Brownlow posts about how critical clicks are to conversion. He also looks at successful techniques that various marketers have used to engage customers.
Chris Wheeler has an insightful post at SpamResource discussing reputation, engagement and what the ISPs are looking at when making delivery decisions. J.D. Falk touches on some of the same themes in his blog post “The Spam Folder is Your Chance to Shine.”
Neil Schwartzman talks about delivery emergencies from the ISP side of the desk.
Terry Zink gives a brief background on sender reputation and a followup looking at how ISPs are working to prevent spammers from stealing their reputations.
Seth Godin continues to turn marketing on his head with his discussion of how marketers have gone from renting to owning.

The secret to dealing with ISPs
Email address validation

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Links for 7/8/9

With all the traveling I did last month, I’m still not back to full blogging speed. I have been slowly reading through the backlog of unread posts from my RSS feeds and there was lots of good stuff published.
Three myths about DKIM by John Levine. A very good explanation taking down some of the myths of DKIM. Also on the DKIM front, RFC 5585 DKIM Service Overview was published last month. According to Cisco, DKIM adoption is climbing. More information about DKIM is available at dkim.org and our own dkimcore.org.
The always awesome guys at Mailchimp have embraced twitter as part of their platform. Not only have they  set up their own service for link shortening so that links can be tweeted, but have also incorporated twitter stats into their mail dashboard.
Al has an insightful post on delivery, spam filtering vendors and the differences (or lack thereof) between B2C and B2B marketing. As I tell my customers, there is no switch inside the filtering scheme for “I know this person, they’re OK, let the mail in.”
Terry Zink has started a series about blacklists triggered by the recent SORBS announcement.  His first post, My take on blacklists, part 2, discusses how some people go about building a blocklist from scratch.
Happy 7-8-9 everyone.

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Blocked for phishing

A couple clients recently have had bounces from different places indicating that their mails were caught by the recipients’ anti-virus filter. These are some of my better clients sending out daily newsletters. They’ve been mailing for years and I know that they are not phishing. They asked me to investigate the bounce messages.
The information I had to work with was minimal. One bounce said:

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Links Post

Lifecycle Marketing on Bronto Blog. A good summary of issues in marketing to customers as they move through a relationship with recipients.
Blocked email: why me? on Cloudmark’s blog. A good introduction to blocking issues.
Tamara’s links for 4/16. She’s found a lot of good posts here, including multiple posts about unsubscribes and others on improving your email marketing program.
Speaking of unsubscribes, Loren McDonald discusses how the location of the unsubscribe link can affect reputation and email performance.

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