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Links for 9/29/09

A little bit of link sharing today.

Mark Brownlow posts about how critical clicks are to conversion. He also looks at successful techniques that various marketers have used to engage customers.

Chris Wheeler has an insightful post at SpamResource discussing reputation, engagement and what the ISPs are looking at when making delivery decisions. J.D. Falk touches on some of the same themes in his blog post “The Spam Folder is Your Chance to Shine.”

Neil Schwartzman talks about delivery emergencies from the ISP side of the desk.

Terry Zink gives a brief background on sender reputation and a followup looking at how ISPs are working to prevent spammers from stealing their reputations.

Seth Godin continues to turn marketing on his head with his discussion of how marketers have gone from renting to owning.

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  • AOL compromise

    Lots of reports today of a security problem at AOL where accounts are sending spam, or are being spoofed in spam runs or something. Details are hazy, but there seems to be quite a bit of noise surrounding this incident. AOL hasn't provided any information as of yet as to what is going on.4 Comments


  • ReturnPath on DMARC+Yahoo

    Over at ReturnPath Christine has an excellent non-technical summary of the DMARC+Yahoo situation, along with some solid recommendations for what actions you might take to avoid the operational problems it can cause.No Comments


  • AOL problems

    Lots of people are reporting ongoing (RTR:GE) messages from AOL today.  This indicates the AOL mail servers are having problems and can't accept mail. This has nothing to do with spam, filtering or malicious email. This is simply their servers aren't functioning as well as they should be and so AOL can't accept all the mail thrown at them. These types of blocks resolve themselves. 1 Comment


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