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Links for 9/29/09

A little bit of link sharing today.

Mark Brownlow posts about how critical clicks are to conversion. He also looks at successful techniques that various marketers have used to engage customers.

Chris Wheeler has an insightful post at SpamResource discussing reputation, engagement and what the ISPs are looking at when making delivery decisions. J.D. Falk touches on some of the same themes in his blog post “The Spam Folder is Your Chance to Shine.”

Neil Schwartzman talks about delivery emergencies from the ISP side of the desk.

Terry Zink gives a brief background on sender reputation and a followup looking at how ISPs are working to prevent spammers from stealing their reputations.

Seth Godin continues to turn marketing on his head with his discussion of how marketers have gone from renting to owning.

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  • HE.net DNS problems

    Hurricane Electric had a significant outage of their authoritative DNS servers this morning, causing them to return valid responses with no results for all(?) queries. This will have caused delivery problems for any mail going to domains using HE.net DNS - which will include some of their colocation customers, as well as users of their free services - but also will have caused reverse DNS to fail for most servers hosted by Hurricane Electric worldwide, so if any of your mail is being sent from HE hosted machines you may have seen problems. (We're HE customers so we noticed. Still happy with them as a vendor.)No Comments


  • 65.0.0.0/8 DNS issues

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  • Our green bar certificate is going away

    Later today we'll be switching from an Extended Validation ("green bar") SSL certificate to a Domain Validation certificate. This isn't exactly a planned change but I'm waiting for responses from Comodo before I go into it too much. I'll share some more details next week.3 Comments


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