Links for 9/29/09

A little bit of link sharing today.
Mark Brownlow posts about how critical clicks are to conversion. He also looks at successful techniques that various marketers have used to engage customers.
Chris Wheeler has an insightful post at SpamResource discussing reputation, engagement and what the ISPs are looking at when making delivery decisions. J.D. Falk touches on some of the same themes in his blog post “The Spam Folder is Your Chance to Shine.”
Neil Schwartzman talks about delivery emergencies from the ISP side of the desk.
Terry Zink gives a brief background on sender reputation and a followup looking at how ISPs are working to prevent spammers from stealing their reputations.
Seth Godin continues to turn marketing on his head with his discussion of how marketers have gone from renting to owning.

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Links for Sept 10, 2009

As everyone else has been announcing, the Tucows FBL is taking applications from the general public. I’ve updated the ISP Information page to link to the signup as well.
Loren McDonald has a blog up at MediaPost talking about how the language marketers use (Blast!) affects how they are perceived in the industry. I think he’s quite correct. Many people on the senders side hear thing things marketers say and judge that the markters are contemptuous of not only the ISPs but also the recipients. Language matters!
Pivotal Veracity announced MailboxIQ this week. This technology allows senders to track what individual users do to their email. Senders are now able to measure inbox / bulk performance for their whole list, not just seed addresses. The delivery person in me thinks this will help senders make better decisions about engaged recipients and give them more data to send mail that recipients want. The rest of me is a bit unhappy with marketers finding a new way to invade people’s privacy. I’m just glad that I don’t use webmail except for handling client issues.
In other news, Mailchimp has been trolling through their client’s response data and discovered that recipients using gmail.com are more engaged and responsive than users at other domains.

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Link Roundup

Why email marketers are hated. A group of Ontario spammers finds Ken Magill’s email address and spams him. Repeatedly.
New docs in e360 v. Spamhaus. The judge threw out the after-the-fact affidavit from e360, but did not grant Spamhaus’ motion for summary judgment. Looks like this might end up at trial after all.
Oral arguments in Zango v. Kaspersky. I have been following this a little because SamSpade for Windows was classified as malware by one vendor a long time ago.
New books on email marketing.
Anything interesting people have seen that I missed?

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Links for 9/2/09

People are still talking about the White House spamming. At Al Iverson’s Spam Resource there are two posts, one from Jaren Angerbauer titled Guest Post: Email and the White House and another from Al himself titled White House Spam, Signup Forgery, and GovDelivery. Both are insightful discussions of the spam that the White House has been sending. Over at ReturnPath, Stephanie Miller talks about how the publicity surrounding the spam is great PR for permission.
Stefan Pollard has an article at ClickZ looking at how an apology email in response to a recipient visible email mistake can actually make the fallout worse.
Web Ink Now documents one recipient’s experience with a bad, but all too common, subscription practice.
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Don’t forget to participate in the DKIM implementation survey. For ESPs. For ISPs. Check back next week for results.

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