A little bit of link sharing today.

Mark Brownlow posts about how critical clicks are to conversion. He also looks at successful techniques that various marketers have used to engage customers.

Chris Wheeler has an insightful post at SpamResource discussing reputation, engagement and what the ISPs are looking at when making delivery decisions. J.D. Falk touches on some of the same themes in his blog post “The Spam Folder is Your Chance to Shine.”

Neil Schwartzman talks about delivery emergencies from the ISP side of the desk.

Terry Zink gives a brief background on sender reputation and a followup looking at how ISPs are working to prevent spammers from stealing their reputations.

Seth Godin continues to turn marketing on his head with his discussion of how marketers have gone from renting to owning.