Email is dead…

Or so the WSJ technology blog would have us believe.

Email has had a good run as king of communications. But its reign is over.
In its place, a new generation of services is starting to take hold—services like Twitter and Facebook and countless others vying for a piece of the new world. And just as email did more than a decade ago, this shift promises to profoundly rewrite the way we communicate—in ways we can only begin to imagine.
We all still use email, of course. But email was better suited to the way we used to use the Internet—logging off and on, checking our messages in bursts.

That really misses the mark, I think. There are a lot of reasons email is more useful for communication than the other technologies mentioned in the article (Twitter and Facebook specifically). Social networking sites are great for quick one offs, really fast questions and organizing get togethers. What they lack is history and permanence.
I have, at my fingertips, email archives going back to 2005. With a little bit of effort I could dig up archives from 1999. It’s history that isn’t as built into social networking. Twitter doesn’t keep more than a certain number of your tweets. I don’t even know if you can search Facebook walls for certain keywords and discussions. It’s the relative permanence of email that keeps users coming back to it.
A number of others have also commented on the WSJ article. FastCompany addresses the value of email and how well it fills its role in communication. They also point out a lot of things that you can’t do in other media that you can do easily in email.

  • You can’t embed a file directly in a Tweet.
  • Would you trust Facebook, with its odd history of rights control, with a corporate Excel file?
  • Legions of gray-surfers have adopted email as a way to keep in touch–they won’t be switching.
  • While email is usually formatted informally, it’s still more formal than social networking norms–important in a business setting.
  • Millions of BlackBerry and iPhone users will testify to mobile email’s convenience.

The Email Service Guide points out other significant differences between social networking and email.

Email is used to contact people other than our friends, to talk about more than what we did for the weekend, and to get real work done in a neutral setting. Facebook and Twitter mix our communication with more people and more play and while that is a fantastic and fun thing, it’s just not a substitute for email.

Long live email.

Related Posts

Links for 9/29/09

A little bit of link sharing today.
Mark Brownlow posts about how critical clicks are to conversion. He also looks at successful techniques that various marketers have used to engage customers.
Chris Wheeler has an insightful post at SpamResource discussing reputation, engagement and what the ISPs are looking at when making delivery decisions. J.D. Falk touches on some of the same themes in his blog post “The Spam Folder is Your Chance to Shine.”
Neil Schwartzman talks about delivery emergencies from the ISP side of the desk.
Terry Zink gives a brief background on sender reputation and a followup looking at how ISPs are working to prevent spammers from stealing their reputations.
Seth Godin continues to turn marketing on his head with his discussion of how marketers have gone from renting to owning.

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Links for 7/8/9

With all the traveling I did last month, I’m still not back to full blogging speed. I have been slowly reading through the backlog of unread posts from my RSS feeds and there was lots of good stuff published.
Three myths about DKIM by John Levine. A very good explanation taking down some of the myths of DKIM. Also on the DKIM front, RFC 5585 DKIM Service Overview was published last month. According to Cisco, DKIM adoption is climbing. More information about DKIM is available at dkim.org and our own dkimcore.org.
The always awesome guys at Mailchimp have embraced twitter as part of their platform. Not only have they  set up their own service for link shortening so that links can be tweeted, but have also incorporated twitter stats into their mail dashboard.
Al has an insightful post on delivery, spam filtering vendors and the differences (or lack thereof) between B2C and B2B marketing. As I tell my customers, there is no switch inside the filtering scheme for “I know this person, they’re OK, let the mail in.”
Terry Zink has started a series about blacklists triggered by the recent SORBS announcement.  His first post, My take on blacklists, part 2, discusses how some people go about building a blocklist from scratch.
Happy 7-8-9 everyone.

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Links to check out

Things are going well, if busy, here at the conference. I am attending lots of sessions and continuing to edit my talk for tomorrow. I thought I would list some random links that have come up here recently.
Lashback is advertising a joint webinar with Habeas, Publishers Clearinghouse and Lashback on how to protect brands and increase revenues with reputation management.
Terry Zink explains the new Microsoft advertising campaign. There are actually quite a few Microsoft people here at the conference, including the brain behind SNDS. We ran into each other yesterday evening, his room is right next to mine.
Ken Magill has an ongoing series of articles investigating Email Appenders, and all their various incarnations. This is an example of the confused jumble of connections that some companies use in order to hide.
Speaking of companies with bad reputations, the NY Times reports on Intercage’s loss of hosting. Atrivo/Intercage are notorious amongst the folks who fight malware and bots and have been called the American version of the Russian Business Network.

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