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Monthly Archives: November 2009

Irrelevant emails drive unsubscribes

A new study published by the Chief Marketing Officer Council and and InfoPrint shows that nearly 50% of all unsubscribes were driven by a lack of relevancy. A study conducted by the Chief Marketing Officer (CMO) Council and InfoPrint reveals that of the 91 per cent of consumers who opt out or unsubscribe to emails, […]

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Cyber Monday inundation

The cyber monday inundation of mail has hit my mailbox. There’s been a clear increase in marketing mail over the last week. Unfortunately for those marketers, it’s too much and I am just scanning subject lines and marking as read. I don’t have the time to read all this mail.

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Legitimate email marketers need to take a stand

I was reading an article on Virus Rants and the opening paragraph really stood out. you wouldn’t think this needs to be said, but apparently it does – being a whitehat means taking sides. more than that, it means taking the side aligned (more or less) with the general public’s interests – doing things for […]

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AOL EWL: low complaints no longer enough

This morning AOL announced some changes to their Enhanced White List. Given I’ve not talked very much about the AOL EWL in the past, this is as good a time as any to talk about it. The AOL Enhanced Whitelist is for those senders that have very good practices. Senders on the EWL not only […]

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Sending too much mail

Not having policies restricting the amount of mail any customer or recipient receives may lead to higher spam complaint rates and blocking warns the DMA Email Marketing Council. HT: Box of Meat

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New Blog Design

After a little more than two years and 500 posts we thought it was time for a redesign of the Word to the Wise blog. While we were cleaning up the design we also fixed some functionality that was broken and added some new features: Everything should render cleanly in most any browser Search works! […]

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The nightmare before Christmas

Over at the Exacttarget blog, there is a guest post up from Annalivia who handles much of the sender support (and about 15 million other things) at AOL. On the nights before Christmas… when the relays are groaning under the loads and ISP admins start to turn into toads they tear out their hair and […]

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Cox and the FCC wireless list

On Nov 20, Cox added a number of domains to the FCC Wireless domain list. One of the domains added was cox.net. This caused understandable consternation among a number of senders, as the opt-in requirements for wireless domains are much more stringent than for sending to non-wireless domains. Earlier today, Tom Bartel, from Return Path […]

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Troubleshooting the simple stuff

I was talking with one of my Barry pals recently and was treated to a rant regarding deliverability experts that can’t manage simple things. We’ve been having an ongoing conversation recently about the utterly stupid and annoying questions some senders ask. Last week, I was ranting about a delivery person asking what “5.7.1. Too many […]

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More on best practices

Mark Brownlow took my post about best practices and expanded on the theme. He is absolutely right and I encourage everyone to go read his article. The takeaway here is not to rush out and start ignoring best practices. Without the background understanding, that way lies email marketing hell. But if you can gain (or […]

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  • Ongoing Yahoo delays

    I've been hearing from folks over the last few days that they're seeing an uptick in deferrals from Yahoo! The deferrals are not uniform. ESPs report they're seeing some, but not all, customers affected. Other ESPs aren't seeing any changes. It's not just you. But it would be very worthwhile to dig into engagement and other stats. It's possible this is a new normal at Yahoo! and they're tightening filters to catch mail that doesn't fit their standards but was previously difficult to filter.No Comments


  • AOL starts using Sender Score Certification

    Good news for Sender Score Certified IPs. Return Path recently announced that AOL has joined the list of ISPs offering preferential treatment to certified IPs.  1 Comment


  • iCloud Service Disruption

    40% of iCloud users were affected this morning during a service disruption between 2:15AM and 9:30AM. Apple System StatusNo Comments


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