A new study published by the Chief Marketing Officer Council and and InfoPrint shows that nearly 50% of all unsubscribes were driven by a lack of relevancy.
A study conducted by the Chief Marketing Officer (CMO) Council and InfoPrint reveals that of the 91 per cent of consumers who opt out or unsubscribe to emails, 46 per cent do so because the messages they receive are simply not relevant.
How are you making your emails relevant?
Bronto blog has step by step directions on how to run a successful re-engagement campaign.
Read MoreThe cyber monday inundation of mail has hit my mailbox. There’s been a clear increase in marketing mail over the last week. Unfortunately for those marketers, it’s too much and I am just scanning subject lines and marking as read. I don’t have the time to read all this mail.
Read MoreA couple other bloggers have commented on the recent AOL blog post talking about changes to the MAILER-DAEMON string on bounce messages.
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