Time to step up

Legitimate email marketers need to take a stand

• laura
• Nov 27, 2009

• Best Practices

I was reading an article on Virus Rants and the opening paragraph really stood out.

A series of warnings

• laura
• Dec 15, 2009

• Best Practices

Over the last month there have been a number of people sounding warnings about coming changes that ESPs are going to have to deal with. There has been mixed reaction from various people, many people who hear these predictions start arguing with the speaker. Some argue that our predictions are wrong, others argue that if our predictions are right then the senders will just start acting more like spammers.
I have put together a collection of links from recent blog posts looking towards the future and how things may be changing.

What she said

• laura
• Dec 2, 2009

• Asides , Best Practices

Jamie Tomasello on the Cloudmark Blog:

ESPs who require and enforce best permission practices should be applying peer and industry pressure within the ESP community to adopt these policies. Ultimately, ESPs need to take responsibility for their clients’ practices. If you are aware that your clients are engaging in questionable or bad practices, address those issues before contacting an ISP or anti-spam vendor to resolve the issue.

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