Jamie Tomasello on the Cloudmark Blog:
ESPs who require and enforce best permission practices should be applying peer and industry pressure within the ESP community to adopt these policies. Ultimately, ESPs need to take responsibility for their clients’ practices. If you are aware that your clients are engaging in questionable or bad practices, address those issues before contacting an ISP or anti-spam vendor to resolve the issue.
I’ve talked frequently about permission on this blog, and mentioned over and over again that senders should correctly set expectations at the time they collect permission. Permission isn’t permission if the recipient doesn’t know what they’re agreeing to receive.
Read MoreOne trap I see companies fall into when looking at opt-in and permission is they seem to think that permission is a blanket thing. They believe permission can be bought and sold by the companies that collected email addresses.
Read MoreAt Adventures in Email Marketing, there is a post up this morning about political spam. It seems Anna discovered that providing her email address on her voter registration card not only results in political groups sending her email to that address, but also that political email does not have to follow the rules of CAN SPAM. The article ends with a few questions and makes some suggestions.
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