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Yearly Archives: 2010

Merry Christmas

We’re slowing down for the end of the year. Blogging will be light the next week. See you in the New Year! Laura, Steve and the cats

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Broken signup processes

DJ Waldow wrote a post on explicit permission over on Mediapost. I think he hit on some interesting bits and wanted to comment on them. In order to comment on a Mediapost blog, you have to register. I’ve thought about it before, but every time I start the process I get to the page asking […]

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AOL goes kablooey

Sometime last night, AOL managed to delete their MX records, causing mail to hard bounce for at least 3 hours, possibly more. Annalivia noticed, contacted the NOC, appropriate people were paged and the records are now functional again. This morning AOL seems to be having more mail problems, possibly related to everyone retrying mail that […]

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Email and law in the news

A couple things related to the intersection of email and law happened recently. The 6th circuit court ruled that the government must have a search warrant before accessing email. The published opinion is interesting reading, not just because of the courts ruling on the law but also because of the defendant. Berkeley Premium Nutraceuticals toyed […]

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Email marketing ulcers for the holiday

I’ve mentioned here before that I can usually tell when the big ISPs are making changes to their spam filtering as that ISP dominates my discussions with current and potential clients and many discussions on delivery mailing lists. The last two weeks the culprit has been Yahoo. They seem to be making a lot of […]

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Canada passes anti-spam bill

Call it C-28, call it FISA, call it COPL, just don’t call it a pipe dream any longer. Today the Canadian anti spam law received royal assent and is now law. ReturnPath is saying it will take effect September 2011, but that’s the only date I’ve seen published. The full text of the bill as […]

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Holomaxx dismisses part of lawsuit

Ken announced yesterday that Holomaxx dropped their suits against Ironport and ReturnPath. Suits against Yahoo and Hotmail are still active. In the Yahoo case, there is a case management meeting on January 14th. In the Microsoft case, a response the complaint is due by December 17th. I’m not quite sure what happened to prompt this […]

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Now you know…

The key to email marketing, at least if you read blogs and talk to experts who blog about such things, is to segment your lists. But what does segmenting your lists really mean? Ken touches on it in a recent article about engagement and segmenting. Segmenting your list means, quite simply, knowing your audience. It […]

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TWSD: lie about the source of address

A few months ago I got email from Staff of Norman Rockwell Museum of Vermont, to an addresses scraped off one of my websites. At the bottom it says: You are receiving this email because you have ordered from us, or emailed us in the past. We take your privacy seriously,and promise never to give […]

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Office cat says

All work and no cat petting makes for a very cranky, and in the way, cat. Return Path has turned our recent series of blog posts about SORBS into a handy list for what people SHOULD do when they’re intending to run a blocklist. More regular posting will return next week.

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  • Indictments in Yahoo data breach

    Today the US government unsealed an indictment against 2 Russian agents and 2 hackers for breaking into Yahoo's servers and stealing personal information. The information gathered during the hack was used to target government officials, security employees and private individuals. Email is so central to our online identity. Compromise an email account and you can get access to social media, and other accounts. Email is the key to the kingdom.No Comments


  • Blogging

    It's been a wild week here in the US. I have to admit, the current political climate is affecting my ability to blog about email. I've always said email is not life or death. And how can I focus on the minutia of deliverability when things are in such turmoil and uncertainty? There are many things I want to write about, including some resources for those of us who are struggling with the current administration and changes in the US. What we can do. What we must do.  It just takes work and focus I don't have right now.    1 Comment


  • Email trends for 2017

    Freshmail has published a list of email marketing trends for 2017 from some of their favorite experts. I am honored to be included. Go check it out!No Comments


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