The industry has been abuzz the last few days with the news that of Feb 1, Yahoo will no longer be supporting Goodmail in their interface. I did get a chance to get a response from someone at Yahoo, but didn’t get a chance to talk to anyone from Goodmail. Look for a post next week discussing the breakup, what impact it has on the industry and what this may mean for other ISPs.
There have been a number of reports recently about customer lists leaking out through ESPs. In one case, the ESP attributed the leak to an outside hack. In other cases, the ESPs and companies involved have kept the information very quiet and not told anyone that data was leaked. People do notice, though, when they use single use addresses or tagged addresses and know to whom each address was...
Ben at Mailchimp has posted some information about Project Omnivore. This is a predictive system that not only predicts potential abuse, but can also be used to predict poor campaigns. Steve and I had a chance to see Omnivore in action when we were in Atlanta last fall, and were impressed by the accuracy for bad stuff. It seems, however, that Omnivore is useful to predict good behaviour as well...
Two of my tagged email addresses started getting identical pharma spam over the weekend. It is annoying me because I am now getting spam in a mailbox that was previously spam free. The spam is overwhelming the real traffic and I am having to make some decisions about what to do with the email addresses and their associated accounts with the companies I gave them to. One thing I did notice...
Shady direct marketers exploit CAN SPAM to continue spamming but protect themselves from the law. This is something I’ve been talking about for a while (TWSD), and it’s nice to see the mainstream press noticing the same thing.
HT: Box of Meat
“What should we tell the ISP?” is a frequent question from my customers. The answer is pretty simple. It doesn’t usually matter what you tell the ISP. What matters are your actions. If a sender is having delivery problems then the solution is not to call the ISP and talk to them about why the sender’s mail should not be delivered to the bulk folder. Instead, the solution...
MediaPost had an article written by George Bilbrey talking about how 2010 could be a difficult year for marketers with marginal practices. George starts off the article by noticing that his contact at ISPs are talking up how legitimate companies with bad practices are causing them problems and are showing up on the radar. This is something I talked about a few weeks ago, in a series of blog posts...
Mickey has the full docs of the settlement, and talks about the implications of the confession of judgment.
e360 initially filed suit against Comcast early in 2008. They asserted a number of things, including that Comcast was fraudulently returning “user unknown” notices and that they were certified by ReturnPath. Comcast filed a countersuit alleging violations of CAN SPAM, violations of the computer fraud and abuse act, as well as a number of other things including abuse of process. In...
Some back of the envelope calculations. 20M “opt-in” leads a month is roughly 650,000 leads a day. 650,000 leads a day is roughly 27,000 leads an hour. 27,000 leads an hour is 450 leads a minute. 450 leads per minute is one lead every 133 milliseconds. The total population of the US is roughly 300,000,000 people. Roughly 240,000,000 Americans have used email at least once. 20M leads a...
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