20M leads a month

Some back of the envelope calculations.

20M “opt-in” leads a month is roughly 650,000 leads a day.

650,000 leads a day is roughly 27,000 leads an hour.

27,000 leads an hour is 450 leads a minute.

450 leads per minute is one lead every 133 milliseconds.

The total population of the US is roughly 300,000,000 people.

Roughly 240,000,000 Americans have used email at least once.

20M leads a month is every American with an email account in the course of one year.

Does 20M leads a month really sound realistic?

Links for 1/15/10
Comcast and e360 settle lawsuit

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