Project Omnivore

Ben at Mailchimp has posted some information about Project Omnivore. This is a predictive system that not only predicts potential abuse, but can also be used to predict poor campaigns. Steve and I had a chance to see Omnivore in action when we were in Atlanta last fall, and were impressed by the accuracy for bad stuff. It seems, however, that Omnivore is useful to predict good behaviour as well.

The reason we built Omnivore was because we wanted to change the way we think about abuse. The project involved so much data crunching that it resulted in some interesting byproducts. Our subject line suggester is one example, as well as the engagement ranking and segmenting tools we mentioned earlier.

[…]Omnivore is learning more every day, and is actually getting good at predicting not just bad behavior, but good behavior too.


Your email address will not be published. Required fields are marked *

  • Vague reports of Yahoo problems

    A number of people, on different forums, have been asking if anyone is seeing a higher bounce rate than usual with Yahoo. Not sure exactly what's going on here. As I understand it, folks are talking with Yahoo about it. If I hear anything more, I'll share. For now, though, if you're seeing a small increase in Yahoo bounces (or other weirdnesses) others are seeing something odd, too.No Comments

  • Responsive design just got easier at Gmail

    Today Gmail announced they are supporting media queries in Gmail and Google Inbox. This should simplify the creation of emails for multiple platforms. The full list of supported rules can be found on the Google Developer Site.No Comments

  • Brief blogging break

    Sorry about the unexpected hiatus. I picked up a cold that really made me feel fuzzy and writing was an exercise in futility. I'll be back Monday. Meanwhile, Oracle bought another ESP (Bronto) when they bought NetSuite.  No Comments