The industry has been abuzz the last few days with the news that of Feb 1, Yahoo will no longer be supporting Goodmail in their interface. I did get a chance to get a response from someone at Yahoo, but didn’t get a chance to talk to anyone from Goodmail. Look for a post next week discussing the breakup, what impact it has on the industry and what this may mean for other ISPs.
“What should we tell the ISP?” is a frequent question from my customers. The answer is pretty simple. It doesn’t usually matter what you tell the ISP. What matters are your actions.
If a sender is having delivery problems then the solution is not to call the ISP and talk to them about why the sender’s mail should not be delivered to the bulk folder. Instead, the solution is to evaluate the email and the address acquisition process and the list hygiene process. Identify where potential problems are and then resolve those problems.
Typically, the ISPs won’t need to be contacted. The changes to the email will register and delivery will improve. In some cases, particularly when there’s been some major mistake, contacting the ISP and explaining the mistake and what steps have been taken to stop the mistake from happening in the future may help resolve the issue faster. But if nothing has changed, then there’s no reason for the ISP to expect anything to change.
It doesn’t matter what you say. It matters what you do.
As most of you probably know, AOL went through a serious round of layoffs yesterday. Unlike previous layoffs this one did hit the postmaster team pretty hard. Anna posted this morning that she was the only non-programming member of the postmaster team left in the US. This means there are a number of experienced folks looking for work with experience managing delivery for a large outfit. More info is on her blog.
While I don’t have any firm data, I expect that this is going to significantly affect the support that senders see from AOL. I know many of us have held up AOL as the poster child for how ISPs should interact with senders. That era is drawing to a close.
These layoffs come as AOL has migrated to a new mail system and a lot of senders are seeing new and different error messages. I do believe the folks handling the mail system and the migration are still there and are feverishly working to resolve problems caused by the migration. Right now things are in flux and senders should probably expect delays in getting support from AOL for delivery problems.
UPDATE: Matt Vernhout has a list of suggestions for how to deal with AOL delivery issues.
For all of you that are asking “What do the ISPs want from us” Annalivia has posted a list of specifics that you can do to improve delivery.
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