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Categories of email

The question came up on a mailing list about how senders classify email. Steve came up with the following list of email types from the recipient (not sender) perspective

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ISPs like boxes of meat

On the heels of JDs post about building relationships with ISPs, many of our Abacus customers and our ISP contacts have been commenting that boxes of meat are always welcome.
Please, remember to send them boxes of meat.
Meat may not get your email delivered, but it will make the ISPs remember you fondly.

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Valentine's day semi-fluff

There comes an inevitable point in some of my longer term consulting gigs where my client asks me some version of the following question:

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