Guest Post by JD Falk There was certainly some surprise in the room when I pointed out (yep, it was me) that Laura has been around since before there were ESPs. Part of it, I’m sure, was because Laura’s not particularly ancient — and part was because it’s a shock to realize that people sent and received email and everything was just fine long before the segment of the...
Last week I saw a tweet that quoted Joel Book, Director of eMarketing Education at Exacttarget as saying less than 20% of ppl in #emailmarketing have more than 2 yrs experience I have this feeling that some of the industry wide issues with conflicts between “frat boys” and “utilitarians” is partly due to the lack of experience on the email marketing side. Contrast that...
Some news stories and links today. Spamhaus has announced their new domain block list (DBL). The DBL is a list of domains that have been found in spam. The DBL is managed as a “zero false-positive” list, safe to use by production mail systems to reject emails that are flagged by it. The DBL includes URIs (domains/hostnames) which are used in spam including phishing...
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