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Monthly Archives: April 2010

Vacation

After 9 years of running Word to the Wise, we’re taking a vacation. A really-o, truly-o vacation that doesn’t involve stealing a couple days before a conference or business meeting or visiting family. Also no internet and no email. I’m not even taking my laptop (I am taking my iPad, but it’s an awesome game […]

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Recent email marketing news

Apparently mentioning “affiliate” in a blog post brings out the blog spammers. I’ve had dozens of trackbacks on yesterday’s how to avoid affiliate spam. Oh, the irony. A bucket of announcements came out over the last week. The uber smart folks at Mailchimp have a new iPad app called Chimpadeedoo. This app lets merchants collect […]

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Avoiding spammers in affiliate programs

How can companies avoid paying spammers and having their brand associated with spammers? One of the easiest ways to avoid spam is to not pay for acquisition email. Simply don’t set up an affiliate email marketing program. There are a lot of folks who don’t like me saying that, and who have argued vociferously with […]

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Mainstream spam wrap-up

Over the last week Steve and I have posted about the AARP hiring affiliates to send spam on their behalf: starting with the poorly done email message, moving through the process of identifying the responsible entity and then walking through the details of how we tracked the spammer. Why spend a week writing about the […]

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What Happens Next…

or Why All Of This Is Meaningless: Guest post by Huey Callison The analysis of the AARP spam was nice, but looking at the Mainsleaze Spammer Playbook, I can make a few educated guesses at what happens next: absolutely nothing of consequence. AARP, if they acknowledge this publicly (I bet not) has plausible deniability and […]

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Analysing lead-gen spam

Yesterday I showed how major companies hire hard core spammers. Today I’m going to show you some of the technical details as to how I found that data. This is a fairly quick and shallow analysis, the sort of thing I’d typically do for a client to help them decide whether the case was worth […]

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AARP, SureClick, Offerweb and Spam

On Tuesday Laura wrote about receiving spam sent on behalf of the AARP. The point she was discussing was mostly just how incompetent the spammer was, and how badly they’d mangled the spam such that it was hardly legible. One of AARPs interactive advertising managers posted in response denying that it was anything to do […]

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Spam from mainstream companies

Yesterday I wrote about spam I received advertising AARP and used it as an example of a mainstream group supporting spammers by hiring them (or hiring them through proxies) to send mail on their behalf. My statement appears to have upset someone, though. There is one comment on the post, coming from an IP address […]

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Did anyone actually look at this email before sending?

I received spam advertising AARP recently. Yes, AARP. Oh, of course they didn’t send me spam, they hired someone who probably hired someone who contracted with an affiliate marketer to send mail. The affiliates, while capable of bypassing spam filters, are incapable of actually sending readable mail. That’s actually how the message appeared in my […]

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More on opt-out for B2B marketing

There is still a bit of discussion going on around the HBR article on how B2B mail should be opt-out not opt in on various delivery blogs. Over on the Blue Sky Factory blog new daddy (congratulations!) DJ writes a post about why he thinks opt-out in any context is a poor marketing decision. One […]

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  • ReturnPath on DMARC+Yahoo

    Over at ReturnPath Christine has an excellent non-technical summary of the DMARC+Yahoo situation, along with some solid recommendations for what actions you might take to avoid the operational problems it can cause.No Comments


  • AOL problems

    Lots of people are reporting ongoing (RTR:GE) messages from AOL today.  This indicates the AOL mail servers are having problems and can't accept mail. This has nothing to do with spam, filtering or malicious email. This is simply their servers aren't functioning as well as they should be and so AOL can't accept all the mail thrown at them. These types of blocks resolve themselves. 1 Comment


  • Fixing discussion lists to work with new Yahoo policy

    Al has some really good advice on how to fix discussion lists to work with the new Yahoo policy. One thing I would add is the suggestion to actually check dmarc records before assuming policy. This will not only mean you're not having to rewrite things that don't need to be rewritten, but it will also mean you won't be caught flat footed if (when?) other free mail providers start publishing p=reject.No Comments


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